Brent Payne Interview: Comment Here

I am embarking on a series of interviews to cover enterprise SEO. This week I am publishing an interview with Brent Payne of the Tribune Company. In it, we explore some of the unique challenges of SEO for a major national network of news properties, as well as some of the unique solutions to the problems that Brent encounters. … [Read more...]

Brent Payne Interviewed by Eric Enge

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An in-house SEO with more than seven years of experience, Brent has doubled Tribune's visits from search engines since he joined the company in February 2008. With more than a million visits per day to Tribune's network of websites, Brent drives traffic not only to Tribune's newspaper sites (including the L.A. Times, Chicago Tribune, … [Read more...]

Josh Cohen Interview: Comment Here

In this interview with Josh Cohen of Google News, we go into a lot of detail on the inner workings of Google News. Perhaps the most interesting bit of information was confirmation that Google uses click data as a ranking factor for Google News. If the Google News team is using it, it seems likely that the web team is using it as … [Read more...]

Josh Cohen Interviewed by Eric Enge

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Josh Cohen is the Senior Business Product Manager for Google News. He is responsible for global product strategy, marketing and publisher outreach for Google News, which is currently available in 26 languages and more than 50 countries. Prior to joining Google, Josh was Vice President of Business Development for Reuters Media, the … [Read more...]

The Disproportionate Value of Deep Links

The impact of a few external links to the pages more than one click away from your home page appears be greater than what you might first expect. In today's post I am going to explore why that may be the case, and how to leverage it. First let me go into my theory on the matter. For this example, let's assume we have a high PR … [Read more...]

The Art of SEO

One of our clients forward me an email message yesterday. The subject of the email was: "Fwd: Your Amazon.com order has shipped (#102-2280136-1739409)". I scratched my head when I saw it, wondering what it could possibly be. Then I opened the email and saw these wonderful words: "FYI, your book is now shipping :) Look forward to … [Read more...]

SEMPO Mobile White Paper

Recently SEMPO released a white paper on the mobile market. The paper references data from comScore which shows tremendous growth (what a surprise!). The comScore data reveals that in May of 2009 more than 64.2 million in the US accessed the mobile Internet, a significant uptick from 36.8 million users from January of 2008, or a … [Read more...]