Profile Your Own Links

One of the first things we do when we take on a new client is analyze their link profile. You should always do this in the very beginning of an SEO effort. Let's look at a few situations in a bit more detail: A site has 10 thousand links and has a Google Toolbar PR of 4. This is a sure sign of a site that has a lot of low … [Read more...]

Win an iPod Touch at SES New York

For the second year running, Stone Temple Consulting is putting its foosball reputation on the line and giving away a pair of 8 GB iPod Touch’s to the winners of our "Foosball Challenge" at SES New York on the 24th (Tuesday) and 25th (Wednesday) of March. The plan is the same as last year, and here are the details of how to … [Read more...]

Latest Podcast: Michael Gray on Twitter – Comment Here

Back on Feb 26 I put a podcast together with Michael Gray. In this podcast we dug into the various uses of Twitter. In particular, we spoke about commercial uses, and the types of things you need to do to use Twitter as a promotional tool, while not incurring the ire of the audience. Good stuff. Check it out! … [Read more...]

Omniture’s Chris Zaharias Interviewed by Eric Enge

Picture of Chris Zaharias

Chris Zaharias runs Sales for Omniture's SearchCenter SEM solution, and is a seasoned sales executive whose working knowledge of search marketing dates back to the late 90's. Chris has more than a dozen years of ecommerce, online marketing and enterprise technology experience, including domestic and international management positions … [Read more...]

Using Compete.com to sell SEO

Last week I posted about Selling Your SEO Project and this week I want to expand upon that a little bit. In particular, let's look at how a Compete.com chart can help you in making that sale. Here is our scenario: Let's say we are tentsforsale.org Our top 2 competitors are trailtents.com and eurekatent.com. (Note: we are not … [Read more...]

Selling Your SEO Project

One of the most important things to do is to keep it simple when you are trying to get them to understand how SEO helps their business. Here are the most important things you need to sell them on: Organic search engine traffic can bring in new customers. One effective way to do this is to use a tool like Compete or Alexa to show … [Read more...]

Latest Interview – Omniture’s Chris Zaharias – Comment Here

This week's interview is with Chris Zaharias of Omniture. Part of the reason I ended up speaking with Chris is because at SES Chicago in December I enjoyed watching Josh James' (Omniture's CEO) keynote speech. His presentation focused on the role that the search marketer needs to play in quarterbacking all aspects of marketing. So … [Read more...]