Power Adwords Tools with Google's Frederick Vallaeys

online essay serviceKey Points from Interview with Frederick Vallaeys ValueTrack is the AdWords feature that allows advertisers to tag their URLs with parameters. The resulting URL can then be used within the advertiser's own tracking systems. Too many advertisers settle for global level reporting and do not look further. … [Read more...]

adCenter’s Mantra: ROI on Time Spent, Interview With Rathna Sharad

Picture of Rathna Sharad

Rathna Sharad has been working in the online advertising and search space for the last 5 years. She joined adCenter engineering team during the beta testing of the adCenter product in the US, was responsible for building and evolving the core advertiser campaign management platform, tools and products. She now manages the Advertiser … [Read more...]

Mobile SEO Tips and Tricks with Cindy Krum

Cindy Krum December 5, 2011>Your browser does not support inline frames or is currently configured not to display inline frames. Full Transcript … [Read more...]

Bing’s Approach to Social Media and Author Authority

Picture of Paul Yiu

Paul Yiu is the Principal Group Program Manager for Bing Social Search. The team works on integrating social content, such as Twitter and Facebook, to improve search quality and making the experience more personally relevant. Prior to joining the Bing team, Paul was at Yahoo working on Web search and mobile search, most recently as … [Read more...]