AdWords has started releasing a feature that will expand the matching technology for Phrase and Exact Match Types. Essentially, Phrase and Exact Match Types will begin matching closely related search terms, when Google's technology is able to establish that the search intent is the same. The opt-out functionality is live … [Read more...]
Archives for April 2012
Rel=Author Defined with Google's Sagar Kamdar
Key Points from Interview with Sagar Kamdar This interview transcript is from the March 13th, 2012 conversation I had with Sagar Kamdar, who heads up the authorship program at Google. This provided some simple, straightforward clarity on how it works, and some of the various scenarios for implementation. Here are some of the key … [Read more...]
The Future of Search and Social Integration, Interview With Andrew Shuman
An Interview with Andrew Shuman of Bing Key Points from This Interview I had a fascinating chat with Andrew Shuman about the adCenter UI and the integration of search and social media. He provided a lot of great insights on what some of the opportunities are, and some of the challenges as well. Here are some of the key points … [Read more...]