Industry: Electrical Components
Stone Temple was asked to improve the mobile search results of a billion-dollar provider of vital components to major industries with locations in the Americas, Asia and, Europe. The client engaged Stone Temple after watching our industry-acclaimed Here’s Why Videos.
Stone Temple began the diagnostic process by performing a crawl of the client’s 92,000-page website using our proprietary SEO Crawl™ tool. The Stone Temple team also reviewed the site’s analytics and content pages using our proprietary Semantic Content Optimizer tool. In addition to leveraging our tools, Stone Temple’s Technical SEO Consultant performed an extensive human review of the site. As a result, serious architectural and technical issues were identified that were impeding the client’s rankings.
Stone Temple provided and prioritized a list of technical recommendations on how to:
- Address significant mobile issues
- Repair canonicalization
- Include and expand international tagging
- Generate sitemaps
- Optimize content
In addition, Stone Temple generated an XML sitemap using our proprietary crawler tool. Stone Temple provided on-page optimization recommendations/solutions to refine SEO elements, strengthen keywords and enhance text on key pages. Stone Temple also helped to set up analytical reporting using Google Data Studio to allow stakeholders to better understand the ongoing performance of the site.
After the client implemented Stone Temple’s recommendations, the client’s site experienced a 32.63% year-over-year increase in organic search traffic. The client also had a 31.66% increase in orders, year-over-year.