A Review of Unica’s Affinium NetInsight Web Analytics

Latest up in our series about web analytics packages is Unica’s Affinium NetInsight, with our article: 12 Cool Things You Can Do with NetInsight. And there are lots of cool things you do with it. The article comes with screen shots and a description for each of the cool things. Here are the headlines:

  1. Creating custom dashboards
  2. Ad-Hoc Analysis
  3. Drag, Drop, and Drill, Drill, Drill Down
  4. Correlate Data
  5. A/B Analysis mode
  6. Integrate Offline Customer Data
  7. Examine Individual Click streams
  8. Robot/Spider analysis
  9. Remarketing
  10. Ask NetInsight Wizard
  11. Heat Map Overlay
  12. Date Comparison Reporting

Comments on the article? Feel free to leave them here.


  1. Guillaume says

    I’ve been using NetInsight for a while and i can’t figure out how that 11 hot/cool “Heat Map Overlay ” stuff can be made.
    I guess it uses pagetagging, can you give us some hint to do this.


  2. says

    Guillaume – there should be no page tagging required. Unfortunately, I don’t have access to NetInsight right now, so I can’t check out specifics for you. I believe what you need to do is to go to their Site Overlay Page and implement a segment of some sort. I am sorry that I can’t be more specific.

  3. Guillaume says

    That’s perfect Eric,
    You gave me enough information so i’ve connected to Unica’s extranet, and found “Affinium NetInSight Overlay Viewer” under download section.
    It’s basically an IE plugin (like IE Developper Bar) there is some option to configure (URL of your NetInsight site, plus login if necessary) and it works.
    There is a limitation : you can only see overlay on links that goes on pages, not script.
    See NetInsight 4.7x user Guide, chapter 4.

    Thank you.

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