Google made an announcement at Google I/O in early May of 2019 that Googlebot is now evergreen. What does it mean for the search community? In this episode of the popular Here’s Why digital marketing video series, Eric Enge, together with Google’s Martin Splitt, explains of the new evergreen Googlebot in search including rendering hash… Read More >
About Eric Enge
Eric Enge’s interview with Fabrice Canel
Fabrice Canel is a Principal Program Manager at Bing, Microsoft where he is responsible for web crawling and indexing. Today’s post is the transcript of an interview in which I spoke with Fabrice. Over the 60 minutes we spent together we covered a lot of topics. During our conversation, Fabrice shared how he and his team thinks about the value of APIs, crawling, selection, quality, relevancy, visual search, and the important role the SEO continues… Read More >
Why Pagination is Important – Here’s Why #215
Google’s John Mueller confirmed that Google has not made use of rel=prev/next tags for some time. But should we still implement pagination? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why pagination is still important and how you should implement it. Don’t miss a single episode of… Read More >
Top Takeaways from Next10x Digital Marketing Conference 2019
On May 2, 2019, Perficient Digital hosted the third annual Next10x conference in Boston. The one-day agenda was packed with relevant, valuable digital marketing and SEO information and networking breaks. It included 12 industry speakers and had a strong focus in two areas: The future of digital marketing Things that you can do right now… Read More >
Why Your Content Must Be Created by Subject Matter Experts – Here’s Why #214
Consumers want accurate, reliable, easy-to-understand information. Can they trust your content? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why It matters who creates your brand content. Publishing Note: Starting with episode #215 scheduled to publish on May 20th, the series will feature Eric Enge and a variety… Read More >
A Content Marketing Conversation with Ann Handley and Eric Enge
Technology makes it easier than ever to market to the individual at scale, but if you don’t truly understand your audience, your content could be perceived as generic and impersonal. Automated personalization helps, but it’s no longer enough. Customers want and expect useful, valuable, and relevant content that feels like it was created just for… Read More >
Why On-Page and Off-Page SEO Together Create Success – Here’s Why #212
What are the fundamental practices that create SEO success? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge shares a case study that demonstrates the effectiveness of “blocking and tackling” SEO. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via… Read More >
Why You Must Publish Frequently (But Keep Quality High!) – Here’s Why #210
One of the age-old debates in SEO is whether or not it matters how much content you publish or how frequently. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge shows evidence that having more content can be an advantage, but you must never sacrifice quality to get there. Don’t miss a single episode… Read More >
Mobile vs Desktop Traffic in 2019
Latest update April 4, 2019 — This is the latest edition of our study on the state of the mobile web. This update demonstrates the growth of the mobile web last year (2018) versus the desktop. I’ll also compare the latest data to usage levels in 2016 and 2017. The stats in this and our prior… Read More >
Why These 3 Elements Are Critical for Content Marketing Success – Here’s Why #209
What are the most essential elements necessary for a successful content marketing campaign? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals how to win at content marketing. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via… Read More >
Why Your SEO Should Include a User Needs Analysis – Here’s Why #208
In 2018 Google seemed to be rewarding sites with depth and breadth of content more than ever. Does your site measure up? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why a user needs analysis can reveal content gaps that are hurting your SEO and show you how… Read More >
Why Ranking Content Quality Analysis (RCQA) Sharpens Your Keyword Research – Here’s Why #207
Which keywords should get first priority in your SEO campaigns? Which will bring the quickest wins (and which will be the biggest challenges)? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains how a Ranking Content Quality Analysis can help you answer those questions and shows you how to… Read More >
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