Recently we published data that suggests that Google does NOT use Chrome data to discover new URLs for crawling. That surprised a lot of people, because most assume that Google uses every possible source to find new content. Today, I'm publishing the results of a study that takes this ... Read More >
Ranking Videos on Google and YouTube: Study Shows How They Differ
Count on it: Google is going to optimize for the best combination of user experience/satisfaction (market share) and revenue on each of its platforms. What users expect on YouTube vs. Google Search is different. Stating that a bit more subtly, think of this as optimizing ... Read More >
Harnessing the Power of Other People’s Audiences
We live in an era when technology is evolving extremely rapidly. Machine learning, voice processing, personal assistants, the Internet of Things, virtual reality and augmented reality are all advancing quickly, and the next big era of disruptive change will likely be unfolding soon. How ... Read More >
Why You Might Be Cannibalizing Your Own Keywords – Here’s Why #125
Did you know you could be cannibalizing the SEO effectiveness of your site's important keywords? In this episode of our Here's Why digital marketing video series, Art of SEO lead author and Stone Temple CEO Eric Enge helps you understand what keyword cannibalization is, how to detect it, ... Read More >
Why Metadata Matters for SEO – Here’s Why #124
Metadata is easy to ignore, but it actually can help your pages get more clicks. In this episode of our Here's Why digital marketing video series, Art of SEO lead author Eric Enge helps you understand metadata and why it matters for your SEO. Don’t miss a single episode of Here’s Why ... Read More >
Semantic Search and SEO: Everything You Need to Know
In the world of SEO, there is some confusion about what we mean when we use the term “semantic search.” This confusion is not surprising—many mistake the phrase semantic search with the concept of structured data (semantic language markup), but this is not the same thing. Others ... Read More >
How Long Until Google Honors My Website Changes? – Hardcore Marketing
Pants Guy cut out a large number of low-quality pages from his ecommerce website, based on recommendations from Stone Temple’s video “How Many Pages Should My Website Have?", hoping to increase his website rankings. He was disappointed when his extensive changes didn't seem to have any ... Read More >
Why Your Site Structure Matters for SEO – Here’s Why #121
Subdomains, subfolders, or microsites: which is best for organizing the content of your website? In this episode of our Here's Why digital marketing video series, Stone Temple's Mark Traphagen asks Eric Enge to cover the pros and cons of each, especially from an SEO perspective. Don’t ... Read More >
Why Voice Command Usage on Smartphones Is Growing – Here’s Why #120
It's getting easier all the time to do the things we want to do with our smartphones by talking to them, instead of typing in commands. But how comfortable are people with using voice commands, especially out in public? In this episode of our popular Here's Why digital marketing video ... Read More >
Featured Snippets: New Insights, New Opportunities
Research reveals new insights into how featured snippets work This new study documents a never before made connection between featured snippets and regular snippets in the search results, as well as a new way to recognize when your site is competing for a featured snippet. I'm also going ... Read More >
Why One Little-Known Factor Can Explode Your Youtube Channel – Here’s Why #119
Most guides to optimizing your videos for YouTube search cover the basics of video titles, descriptions, and tags. But do you know the most powerful YouTube ranking signal of all? In this episode of our Here's Why digital marketing video series, we explain why optimizing for just one ... Read More >
How Search Engines Analyze Web Pages for Search Rankings in 2017
Search engines like Google want to ensure that the quality of the web pages that show up in their search results are high, and that search engine users will be satisfied with them. If their document (web page) analysis shows strong signals that indicate poor-quality content, it can ... Read More >
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