Google is no longer just a search engine; it’s a discovery engine as well. The question for brands and sites today is: are you worth discovering? In this episode of the popular Here’s Why digital marketing video series, Eric Enge explains what a discovery engine is and why SEOs should be optimizing not just for… Read More >
About Eric Enge
Does AMP Improve Rankings, Engagement, and Conversion?
Studies show that AMP drives more revenue and positive ROI. This includes prior analysis done by Stone Temple (now Perficient Digital) as shown in our canonical guide to AMP. In addition, a Forrester economic-impact study outlines how greater page-load speed increases conversions, traffic and pages per visit. There’s a lot of positive, individual-use cases for… Read More >
Why You Too Can Earn Valuable Featured Snippets – Here’s Why #200
Google featured snippets boost your page above all the search results for a query, and they can drive significant traffic to your site. The good news: there are concrete steps you can take to make your content more likely to earn a featured snippet. In this episode of our popular Here’s Why digital marketing video… Read More >
Why Bing Continues to Innovate as a Search Engine – Here’s Why #198
We spend a lot of time focused on innovations at Google, but we should never forget that one of the drivers of innovation is competition. In this episode of our popular Here’s Why digital marketing video series, Eric Enge explains how Bing continues to drive innovation in search engine technology and application. Don’t miss… Read More >
Links as a Ranking Factor – Still Going Strong
In our fourth study of the power of links for ranking, using data extracted in August 2018, we draw on the largest dataset yet: over 27,000 search queries. The big result: links remain a strongly correlated predicter of ranking. The complete study also provides comparisons based on the original 6000-query set and the updated 16,000 query set. In both cases the strong correlation holds. The current study also shows a strong link correlation for both commercial and informational queries, with the correlation for informational queries slightly stronger…. Read More >
Why Search Ranking Studies Need Better Interpretation – Here’s Why #197
Many SEOs have become wary of search ranking factor studies. Do they have any value? In this episode of the popular Here’s Why digital marketing video series, Eric Enge explains why they do, IF you are willing to dig deeper and use good principles of data interpretation. Don’t miss a single episode of Here’s… Read More >
Why You Should Understand Google’s 2018 Updates – Here’s Why #196
Google’s updates to its search algorithms can sometimes seem like a card game where the rules change with each hand. Is there a rhyme or reason behind their changes? In this episode of our popular Here’s Why digital marketing video series, Eric Enge shares some interesting observations about the major search updates of 2018 and… Read More >
Why the Chrome User Experience Report Can Help You Retain More Users – Here’s Why #195
More and more SEOs and webmasters are aware that in a mobile-centric world speed is of the essence. But how can you know what users actually experience when they come to one of your pages? In this episode of our popular Here’s Why digital marketing video series, Eric Enge tells us about the Google Chrome… Read More >
Why Trust-Centric Marketing Is Essential for SEO – Here’s Why #192
Is Mark actually going to attempt a trust fall again? Will Eric catch him this time? You’ll have to watch to find out! In the meantime, let’s talk about why trust is essential to your SEO. In this episode of our popular Here’s Why digital marketing video series, Eric Enge explains the importance of building… Read More >
Why Search Ranking Factors are Constantly Changing – Here’s Why #189
The top experts observing search ranking factors agree on one thing: the situation is more volatile than ever before. In this episode of our popular Here’s Why digital marketing video series, Eric Enge shares insights from some of the most respected experimenters and testers in SEO. Don’t miss a single episode of Here’s Why… Read More >
Why Voice Personas Are the Next Level for Digital Marketing – Here’s Why #188
Does choosing the voice that will represent your brand on voice interactive devices really matter? In this episode of our popular Here’s Why digital marketing video series, Eric Enge explains why you should be thinking now about the voice personas for your brand. Don’t miss a single episode of Here’s Why with Mark &… Read More >
The Core Characteristics of Elite Content Marketing Campaigns
Content marketing is a highly underutilized approach that can build your brand, reputation, and visibility, while bringing new prospects to the top of your sales funnel. Well-structured campaigns can achieve all of these things, and they can also lift your SEO traffic at the same time. At the core of successful campaigns is a keen… Read More >
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