The top experts observing search ranking factors agree on one thing: the situation is more volatile than ever before. In this episode of our popular Here’s Why digital marketing video series, Eric Enge shares insights from some of the most respected experimenters and testers in SEO. Don’t miss a single episode of Here’s Why… Read More >
About Eric Enge
Why Voice Personas Are the Next Level for Digital Marketing – Here’s Why #188
Does choosing the voice that will represent your brand on voice interactive devices really matter? In this episode of our popular Here’s Why digital marketing video series, Eric Enge explains why you should be thinking now about the voice personas for your brand. Don’t miss a single episode of Here’s Why with Mark &… Read More >
The Core Characteristics of Elite Content Marketing Campaigns
Content marketing is a highly underutilized approach that can build your brand, reputation, and visibility, while bringing new prospects to the top of your sales funnel. Well-structured campaigns can achieve all of these things, and they can also lift your SEO traffic at the same time. At the core of successful campaigns is a keen… Read More >
Featured Snippet Study – October 2018
We’ve been tracking Google’s Featured Snippets in search for several years now. In this study we look at almost 1.5 million queries most likely to qualify for a Featured Snippet to see how the search feature has changed over time. Are Featured Snippet appearing in search more or less often? Are there significant differences between mobile and desktop? For the answers to these and more, click through to the study!… Read More >
Why Featured Snippets Churn So Much – Here’s Why #185
Mark can’t decide which yogurt is best, so he’s testing them all. In similar fashion, Google has to do a lot of testing to decide which source makes the best featured snippet for a given query. In this episode of the popular Here’s Why digital marketing video series, Eric Enge reveals the results of his… Read More >
Featured Snippets Resource Center
Featured Snippets in search have the potential to jump you above the number one organic result, and without link building or some of the other arduous tasks of traditional SEO. But that doesn’t mean they’re easy to get or keep! This resource center is your one-stop hub for everything you need to know about Featured… Read More >
Why Google Is Hungry for Comprehensive Content – Here’s Why #183
This poor waiter is never going to satisfy all of Mark’s demands. But marketers can never give up on trying to satisfy the comprehensive needs of searchers. In this episode of our popular Here’s Why digital marketing video series, Eric Enge reveals what comprehensive content is and why it is so key to SEO success… Read More >
Why is Google Investing in Featured Snippets?
This post is a part of our Featured Snippet Resource Center, feel free to explore more Featured Snippets information at Featured Snippet Resouce Center Here is what Danny Sullivan of Google said in January 2018 about why they are investing in featured snippets: We display featured snippets in search when we believe this format will… Read More >
Why Studies and Tests Are Tricky to Do Right – Here’s Why #182
Oh no, another pollster at the front door! Will his survey give a true picture of the actual opinions or the participants? That depends on many variables. It’s the same with studies and tests we do for digital marketing and SEO. In this episode of our popular Here’s Why digital marketing video series, Eric Enge… Read More >
Why Faceted Navigation Can Be Too Much of a Good Thing for SEO – Here’s Why #181
Faceted navigation is great for users on an ecommerce site, but it can cause thin content pages to multiply like rabbits. In this episode of our popular Here’s Why digital marketing video series, Eric Enge explains what can go wrong with faceted navigation and SEO and how to prevent those problems. Don’t miss a… Read More >
7 Conversations with Chris Penn: An Introduction to Machine Learning and AI
When I saw Chris Penn speak at our 2018 Next10x event, I knew I wanted to get together with him for a video session to discuss machine learning and AI. We did that recently, and the videos below are the result. Each video is accompanied by a transcript if you prefer to read. We covered… Read More >
Why You Need to Adopt a Winning Analytics Philosophy – Here’s Why #178
You can’t manage what you don’t measure. But how do you know what your analytics should measure? In this episode of our popular Here’s Why digital marketing video series, Eric Enge gives you four fundamental principles that should define your approach to analytics. Don’t miss a single episode of Here’s Why with Mark &… Read More >
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