In the world of SEO, there is some confusion about what we mean when we use the term “semantic search.” This confusion is not surprising—many mistake the phrase semantic search with the concept of structured data (semantic language markup), but this is not the same thing. Others ... Read More >
How Long Until Google Honors My Website Changes? – Hardcore Marketing
Pants Guy cut out a large number of low-quality pages from his ecommerce website, based on recommendations from Stone Temple’s video “How Many Pages Should My Website Have?", hoping to increase his website rankings. He was disappointed when his extensive changes didn't seem to have any ... Read More >
Why Your Site Structure Matters for SEO – Here’s Why #121
Subdomains, subfolders, or microsites: which is best for organizing the content of your website? In this episode of our Here's Why digital marketing video series, Stone Temple's Mark Traphagen asks Eric Enge to cover the pros and cons of each, especially from an SEO perspective.Don’t ... Read More >
Why Voice Command Usage on Smartphones Is Growing – Here’s Why #120
It's getting easier all the time to do the things we want to do with our smartphones by talking to them, instead of typing in commands. But how comfortable are people with using voice commands, especially out in public? In this episode of our popular Here's Why digital marketing video ... Read More >
Featured Snippets: New Insights, New Opportunities
Research reveals new insights into how featured snippets work This new study documents a never before made connection between featured snippets and regular snippets in the search results, as well as a new way to recognize when your site is competing for a featured snippet. I'm also going ... Read More >
How Search Engines Analyze Web Pages for Search Rankings in 2017
Search engines like Google want to ensure that the quality of the web pages that show up in their search results are high, and that search engine users will be satisfied with them. If their document (web page) analysis shows strong signals that indicate poor-quality content, it can ... Read More >
Rating the Smarts of the Digital Personal Assistants
As Seen InOn March 8, 2017, I published the results of our study to see which was smarter, the Google Assistant on Google Home or Alexa on the Amazon Echo. As it happens, we tested Bing’s Cortana, and Apple’s Siri all at the same time. We also tested Google ... Read More >
The Value of Log File Analysis
Log file analysis is an important tool in any technical SEO audit and really, any regular analysis where you need to better understand how your site is being accessed and crawled by search engines. What Are Log Files and Why Use Them for SEO? Most web servers maintain a log of ... Read More >
Why You Should Not Overlook These Three SEO Audit Tasks – Here’s Why #115
When you hear the word "audit" do you start to sweat and search through shoe boxes for your old receipts? Stop worrying! We're not talking about a tax audit, just an SEO audit. While it involves a lot of work, an SEO audit can never get you into trouble, and potentially save you from a ... Read More >
Why YouTube Can Get You to the Top of Google – Here’s Why #113
Featured Snippets in Google Search put your site at the top of the search results. They feature an answer to the searcher's query with a link to the complete content, and often drive a lot of traffic. Now you can earn them with YouTube videos! Find out how in this video.Don’t miss a ... Read More >
Mobile vs Desktop Usage: Mobile Grows But Desktop Still a Big Player
You may have heard a rumor that the mobile revolution is upon us, ;->, and it surely is, but just how far along have we come? In today's post, I'm going to share hardcore stats pulled from SimilarWeb that will help you get the complete picture. The assembled data shown here is based on ... Read More >
Keyword Cannibalization and SEO: What You Need to Know
One of the primary jobs of search engine optimization is to help the search engines better understand the content on a website, so that it can serve up the best results for a search query. Related: Learn how search engines work. Part of a publisher’s job is to make it easy for Google to ... Read More >
