In today’s post, I’ll show you data from three different dates over the past year that illustrate why links remain a powerful ranking factor. I’ll also discuss in detail why Google still uses them, and why they are likely to remain a powerful ranking factor for some time to come. In July ... Read More >
Why Featured Snippets Can Rocket You to the Top in SEO – Here’s Why 133
Featured snippets can rocket search results for your site to the very top of search, but how do you earn them? Is Google giving us any clues? In this episode of the popular Here's Why digital marketing video series, Stone Temple's Eric Enge reveals startling new research that shows how ... Read More >
Why Oversimplifying SEO Is Dangerous – Here’s Why #130
Google gets more complex and sophisticated with each passing year, and yet many still want to believe that there are "magic bullet" hacks or tricks that are simple ways to get higher search rankings. In this episode of our Here's Why digital marketing video series, Stone Temple's Eric ... Read More >
Should My Website Adopt Accelerated Mobile Pages (AMP)?
How much do you know about Accelerated Mobile Pages (AMP) and how they impact site performance and ROI? This is a question on the minds of many of website publishers and SEOs today. And because AMP is so new, there is often a lot of confusion about how to use it, and what benefit, if any, ... Read More >
Does Google Use Analytics Data to Discover new URLs for Crawling?
Recently we published data that suggests that Google does NOT use Chrome data to discover new URLs for crawling. That surprised a lot of people, because most assume that Google uses every possible source to find new content. Today, I'm publishing the results of a study that takes this ... Read More >
Ranking Videos on Google and YouTube: Study Shows How They Differ
Count on it: Google is going to optimize for the best combination of user experience/satisfaction (market share) and revenue on each of its platforms. What users expect on YouTube vs. Google Search is different. Stating that a bit more subtly, think of this as optimizing ... Read More >
Harnessing the Power of Other People’s Audiences
We live in an era when technology is evolving extremely rapidly. Machine learning, voice processing, personal assistants, the Internet of Things, virtual reality and augmented reality are all advancing quickly, and the next big era of disruptive change will likely be unfolding soon. How ... Read More >
Why You Might Be Cannibalizing Your Own Keywords – Here’s Why #125
Did you know you could be cannibalizing the SEO effectiveness of your site's important keywords? In this episode of our Here's Why digital marketing video series, Art of SEO lead author and Stone Temple CEO Eric Enge helps you understand what keyword cannibalization is, how to detect it, ... Read More >
Why Metadata Matters for SEO – Here’s Why #124
Metadata is easy to ignore, but it actually can help your pages get more clicks. In this episode of our Here's Why digital marketing video series, Art of SEO lead author Eric Enge helps you understand metadata and why it matters for your SEO. Don’t miss a single episode of Here’s Why ... Read More >
Semantic Search and SEO: Everything You Need to Know
In the world of SEO, there is some confusion about what we mean when we use the term “semantic search.” This confusion is not surprising—many mistake the phrase semantic search with the concept of structured data (semantic language markup), but this is not the same thing. Others ... Read More >
How Long Until Google Honors My Website Changes? – Hardcore Marketing
Pants Guy cut out a large number of low-quality pages from his ecommerce website, based on recommendations from Stone Temple’s video “How Many Pages Should My Website Have?", hoping to increase his website rankings. He was disappointed when his extensive changes didn't seem to have any ... Read More >
Why Your Site Structure Matters for SEO – Here’s Why #121
Subdomains, subfolders, or microsites: which is best for organizing the content of your website? In this episode of our Here's Why digital marketing video series, Stone Temple's Mark Traphagen asks Eric Enge to cover the pros and cons of each, especially from an SEO perspective. Don’t ... Read More >
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