Research reveals new insights into how featured snippets work This new study documents a never before made connection between featured snippets and regular snippets in the search results, as well as a new way to recognize when your site is competing for a featured snippet. I'm also going ... Read More >
How Search Engines Analyze Web Pages for Search Rankings in 2017
Search engines like Google want to ensure that the quality of the web pages that show up in their search results are high, and that search engine users will be satisfied with them. If their document (web page) analysis shows strong signals that indicate poor-quality content, it can ... Read More >
Rating the Smarts of the Digital Personal Assistants
On March 8, 2017, I published the results of our study to see which was smarter, the Google Assistant on Google Home or Alexa on the Amazon Echo. As it happens, we tested Bing’s Cortana, and Apple’s Siri all at the same time. We also tested Google search for reference purposes, since it’s ... Read More >
The Value of Log File Analysis
Log file analysis is an important tool in any technical SEO audit and really, any regular analysis where you need to better understand how your site is being accessed and crawled by search engines. What Are Log Files and Why Use Them for SEO? Most web servers maintain a log of ... Read More >
Why You Should Not Overlook These Three SEO Audit Tasks – Here’s Why #115
When you hear the word "audit" do you start to sweat and search through shoe boxes for your old receipts? Stop worrying! We're not talking about a tax audit, just an SEO audit. While it involves a lot of work, an SEO audit can never get you into trouble, and potentially save you from a ... Read More >
Why YouTube Can Get You to the Top of Google – Here’s Why #113
Featured Snippets in Google Search put your site at the top of the search results. They feature an answer to the searcher's query with a link to the complete content, and often drive a lot of traffic. Now you can earn them with YouTube videos! Find out how in this video.Don’t miss a ... Read More >
Mobile vs Desktop Usage: Mobile Grows But Desktop Still a Big Player
You may have heard a rumor that the mobile revolution is upon us, ;->, and it surely is, but just how far along have we come? In today's post, I'm going to share hardcore stats pulled from SimilarWeb that will help you get the complete picture. The assembled data shown here is based on ... Read More >
Keyword Cannibalization and SEO: What You Need to Know
One of the primary jobs of search engine optimization is to help the search engines better understand the content on a website, so that it can serve up the best results for a search query. Related: Learn how search engines work. Part of a publisher’s job is to make it easy for Google to ... Read More >
Why Reach and Influence Should Be Your Top Marketing Priority – Here’s Why #111
What should be your top priority as a digital marketer? Eric Enge says it should be increasing your reach and influence. Why that over sales, or traffic, or engagement? Find out in this episode of our Here's Why digital marketing series. Don’t miss a single episode of Here’s Why with ... Read More >
Does Google Use Chrome to Discover New URLs for Crawling?
Many people assume that Google leverages all of its vast information resources in every way possible. For example, the great majority of people who think about it probably assume that Google uses their Chrome browser as a data source, and in particular, that they use it to discover new ... Read More >
The Value of Meta Information to SEO (And How to Use It)
Meta information (aka metadata) is an important part of a web page that contains elements that can directly influence rankings and click-through rates (CTR) from the search results.Many website publishers aren’t aware of these important pieces of code on their web pages, so they can ... Read More >
Why Chatbots Will Change Customer Experience Forever – Here’s Why #109
Chatbots may revolutionize the way customers interact online with your business. What are they, what can they do, and why do they matter? In this episode of our Here's Why digital marketing video series, Mark and Eric explain what chatbots do and the impact they might have on digital ... Read More >
