Why is Building Your Brand an SEO Strategy? – Here’s Why with Mark & Eric

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While ranking high in Google’s result pages will always bring value to your business, sometimes the reputation of the brand matters more to a consumer than only its search result rank. In this episode of Here’s Why, Mark & Eric explain why big brands should focus just as much on brand building as they do on their search engine … [Read more...]

Mobilegeddon: Nearly 50% of Non-Mobile Friendly URLs Dropped in Rank

Non-Mobile Friendly URLs Losses Were Deep

In this study, we look at the impact of the so called "Mobilegeddon" update. This update was viewed as being a potentially very large update. At SMX Munich, Google's Zineb Ait Bahajji was quoted as saying that its impact would be larger than Panda or Penguin. In addition, at SMX Advanced, yesterday, June 2nd, Google's Gary Illyes … [Read more...]

Why Should Links Not Be Your First Content Marketing Priority? – Here’s Why with Mark & Eric

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While getting links for SEO purposes is a very important part of your overall content marketing strategy, it is not the most important part. In this episode of Here’s Why with Mark & Eric, they explain what your content marketing priorities should really be. Links Mentioned: Your First Steps In Content Marketing All of our … [Read more...]

Measuring and Driving Social Media Success with Aetna’s Lauren Vargas

How Aetna measures its social media effectiveness.

Interview with Aetna's Lauren Vargas Eric Enge and Mark Traphagen of Stone Temple Consulting recently chatted with Lauren Vargas about how she measures and drives social media success at Fortune 50 insurance provider Aetna. Lauren is Head of Social Media and Community for Aetna. Learn more about Lauren Eric Enge: How do you measure … [Read more...]

Why is Collaborative Content So Powerful? – Here’s Why with Mark & Eric

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When two complimentary brands create content together, also known as “collaborative content,” the outcome can be mutually beneficial and goals can be reached that would not have been possible without working together. Big brands Playboy and Red Bull created some collaborative content recently with great success. One of the biggest … [Read more...]

Hardcore SEO – Creating Resonating Content

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In this episode of Hardcore SEO, Stone Temple Consulting's Senior Marketing Consultant Laura Ackerman discusses her tried and true methods of coming up with fresh content ideas for campaigns. Whenever you start out looking to create something new, try to ask yourself the question “what question isn’t being answered by the industry … [Read more...]

Why Should Your Personal Brand not be Your First Priority? – Here’s Why with Mark & Eric

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While your personal brand is important, it should not be your only focus, or even your first priority. Mark Traphagen had a lengthy conversation with Copyblogger’s Brian Clark recently, someone who most would say has a very strong personal brand. Brian explained that you have to put your audience first. Be their hero and your … [Read more...]