Why Should You Not Fear Linking Out? – Here’s Why with Mark & Eric

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With Google’s crackdown on link spam, many sites have become fearful of linking to any external content. Too many people were succumbing to the temptation to try to game their link profiles to artificially appear more authoritative than they should be. So Google had to do something to clean that up. The unfortunate side effect of … [Read more...]

Why is a Quality User Experience an SEO Ranking Factor? – Here’s Why with Mark & Eric

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Giving your site visitors a great user experience can actually result in valuable positive signals for search engines. Providing valuable and unique content to your visitors is key to preventing them from leaving, or bouncing from your site. In this episode of Here’s Why, Mark and Eric will explain what it takes to create a truly … [Read more...]

Post Google-Twitter Launch: How is Google Indexing Twitter Today?

Google Now Can Access All of Twitter. What Is the Impact on Google Search?

Back on February 4th, 2015, the news broke on a new deal between Google and Twitter, and on May 19th the the new deal went live. Back on February 10, 2015, we took a snapshot of how Google was indexing tweets before the deal went into effect. Today, we are releasing data on how Google is currently indexing tweets, now that the deal … [Read more...]

Your Mobile App Questions Answered With Google’s Mariya Moeva

Mobile and Mobile Apps: A Trend You Can't Ignore

Recently I had a chance to chat with Mariya Moeva, Webmaster Trends Analyst at Google, about the trends Google is seeing that impact the growing importance of mobile apps. (Find out more about Mariya at the end of the interview.) Also, Mariya has provided a handy form for you to ask her questions about mobile apps directly.Eric Enge … [Read more...]

Why Does Your Content Need to be Unique? – Here’s Why with Mark & Eric

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Today’s world of content marketing is becoming more and more crowded by the day. Big brands like Amazon and Yahoo are now content producers, as well as countless advertisers and marketers. So while the barrier of entry to content marketing is low, being able to stand out from the crowd becomes harder and harder every day. In this … [Read more...]

Engaging Your Company in Social Media With Pitney Bowes’ Wayne Kurtzman

Your Company Can't Do It Alone - Interview with Wayne Kurtzman of Pitney Bowes

I recently had a chance to chat with Wayne Kurtzman, Manager of Social Media Marketing Listening and Insights at Pitney Bowes, to find out how an "old school" major brand moves into the social media age. (Get Wayne's full bio at the end of this post.) Eric: Can you provide us with some background as to why Pitney Bowes is active in … [Read more...]

Why Do You Need to Humanize Your Business? – Here’s Why with Mark & Eric

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As the business world becomes more and more digital and impersonal, companies can really benefit from adding a touch of humanity to their transactions. Domino's Australia has been experimenting with personalizing their deliveries. In this episode of Here's Why, Mark & Eric discuss how your company can benefit from a simple dose of … [Read more...]