Hardcore SEO – Brainstorming for Content Marketing

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In this episode of Hardcore SEO, Eric and Senior Marketing Consultant Kristina Ferrari-Barrett discuss the best ways to yield tons of great content marketing ideas during team brainstorms. Kristina breaks down her methods of Brain Libs and Speed Storming and how they can produce lots of great ideas in a short amount of … [Read more...]

Why Do SEO & Social Media Work Better Together? – Here’s Why with Mark & Eric

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In this episode of Here's Why, Mark & Eric discuss the benefits of SEO and Social Media working together. Search and social fall under the umbrella of digital marketing and should not be kept in separate silos. But too often, in larger organizations in particular, they each work by their own agenda. In this four minute video … [Read more...]

Why is the Personal Brand So Powerful? – Here’s Why with Mark & Eric

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In this episode of Here's Why, Mark and Eric discuss how powerful personal branding can be. They explain why brands should not be afraid of putting real faces out in the world to represent them, and why they should not hide behind their logos. Mark and Eric start with explaining the concept of Pareidolia and how it applies to … [Read more...]

Twitter Engagement Unmasked: A Study of More than 4M Tweets

Twitter Engagement Unmasked

  What you see before you is the result of analyzing more than 2 million Western language tweets out of over 4 million Tweets we collected. In this paper we will outline the results of analyzing that data to learn and understand what drives behavior on Twitter. One of the main goals: to see what really drives retweets, … [Read more...]

Why are People Afraid to Link Build? – Here’s Why with Mark & Eric

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In this episode of Here's Why, Eric and Mark discuss the history of Link Building. A lot of people are afraid to do link building anymore, especially after Matt Cutts and Co. came down on it pretty hard as a marketing strategy. However, link building is more about brand building these days. When done correctly it is still a viable … [Read more...]

Google’s Gary Illyes Discusses Mobile as a Ranking Factor

Mobile Friendly Sites Get a Rankings Boost

Google's Gary Illyes recently was gracious enough to answer questions about the new "Mobile Friendly" ranking factor, as well as other SEO related topics. Eric Enge, Question 1: This Search Engine Land article provides a lot of information on what it takes to earn "mobile friendly" status with Google. The article lists these 4 … [Read more...]

How Strong is HTTPS as a Ranking Factor?

Will HTTPS Tip the Scale in Your SEO Campaign?

On August 7th, 2014, Google announced that it was going to provide a rankings boost to sites setup with SSL over those that were not (HTTPS vs. HTTP). The above linked post makes it clear that "For now it's only a very lightweight signal", but how small? In today's post, I will share: Data from seoClarity that directly … [Read more...]