Initial Query Processing by a Search Engine with Bing’s Andy McGovern

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  One fascinating area of search is the process by which search engines break down the content of a search query and figure out how to process it. In my search to learn about this I was given the opportunity to chat with Bing's Andy McGovern about how they looked at this challenge. The following Q&A captures the bulk of … [Read more...]

Why Are Social Engagement Metrics Useful? – Here’s Why with Mark & Eric

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Some marketing insiders say that social media engagement is not a reliable or useful metric. Some point to a lack of evidence that social media engagement correlates to direct sales. In this episode of Here's Why with Mark & Eric, Mark Traphagen will show you why engagement metrics should not only not be ignored, but measured and … [Read more...]

Where is Digital Marketing Headed in 2015? – Part 2- Here’s Why with Mark & Eric

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In the final installment of this 2-part edition of Here's Why, Eric gives Mark more predictions about where he thinks Google is headed in 2015. Specifically, they talk about Google's Knowledge Graph as it currently stands and the advances they believe will be made to it in the coming year. Eric also explains the methodology and brief … [Read more...]

Google Provides Rich Answer Results to 19% of Queries Used in Our Test

Google Rich Answers in Search

In a test of over 850,000 search queries, we found that Google offered some form of rich answer (AKA a knowledge box) 19+% of the time. If you are not familiar with what a "rich answer" is, the following is an example: In short, Google provides a direct answer to your question, rather than requiring you to click through to another … [Read more...]

Where is Digital Marketing Headed in 2015? – Part 1- Here’s Why with Mark & Eric

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In the first episode of this two part edition of Here's Why, Mark asks Eric for his industry predictions for the year 2015. Specifically, Eric reveals his thoughts on the changes that may come in terms of Google and social media. In light of the recent news that Twitter and Google are rebuilding their relationship, 2015 may prove to … [Read more...]

How Does Google Index Tweets Today? How the New Twitter Deal Will Impact SEO

How Does Google Index Tweets

Late on Wednesday evening (February 4th, 2015), Bloomberg broke the news of a new deal between Google and Twitter. The following day Search Engine Land's Danny Sullivan put together an FAQ on what the deal is about. These articles are definitely worth a read.In this post we will show you which tweets Google places the most value on, … [Read more...]

Why Does Twitter Need SEO? – Here’s Why with Mark & Eric

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In this episode of Here's Why, Mark & Eric discuss Twitter and Google’s rocky past. The two companies used to have a tight relationship, but that came apart as times went on. As big a network as Twitter is, it’s not seeing the growth on new users that it would like. One method that they’ve employed to boost their numbers has been … [Read more...]