Posts by Mark Traphagen

Mark is Senior Director of Online Marketing for Stone Temple Consulting. He assists the executive team in formulating and implementing all online marketing strategy for the Stone Temple brand, as well as being available as needed to consult with Stone Temple clients in areas of his expertise.

Mark has a wide reputation as an expert on Google+, Google Authorship, and influencer marketing. In addition to his writing for the Stone Temple Blog, Mark writes for a number of top online publications, and is a sought-after speaker for major online marketing conferences.

Mark resides in Durham, North Carolina, where he plays in a Dixieland street band and performs at competitive storytelling events.

Can a Google Answer Box Drive Significant Site Traffic?

Can Google Answer Boxes Drive Site Traffic?

Webmasters seem very torn about the ever-increasing encroachment of Google Answer Boxes into the search results pages. An Answer Box (AKA "Direct Answer" or "Rich Answer") is a feature of Google search which displays a direct answer to a query for information in a box at the top of the results, without necessarily requiring a click … [Read more...]

What If Our Brand’s “Face” Breaks Bad?

What if our brand's "face" breaks bad?

Is having a personal brand that represents your company brand too risky?  I'm on a crusade. A #PBR crusade! No, not for the favorite ironic beer brand of hipsters. My #PBR is what I call a Personal Brand Representative. I described the role in depth in my post for Moz titled "Personal Brand Punch: Why Your Brand Should Be … [Read more...]

The Best of Stone Temple Consulting 2014

Best of Stone Temple Consulting 2014

It's been a great year for Stone Temple Consulting content! Our articles and videos were read and shared by far more people than ever before. Below are several lists that will connect you with our most popular content for 2014: Top 10 Most Viewed Posts on the Stone Temple Blog Top 10 Most Shared Posts on the Stone Temple … [Read more...]

I See Content Everywhere! How to Never Run Out of Great Content Ideas

I see content everywhere! How to never run out of great content ideas.

Do you have a "sixth sense" for great content ideas? In the smash hit movie The Sixth Sense, eight-year-old Cole Sear has a problem. He sees something no one else sees: dead people. Though the boy is terrified by these visions, Dr. Malcolm Crowe, a child psychologist (played by Bruce Willis), helps him to see his ability as a gift. … [Read more...]

Chris Brogan: Quotes for Freaks Who Shall Inherit the Earth

Chris Brogan: What Is a Freak?

Are you a freak? "Why would I want to be a freak?" you might ask.  New York Times bestselling author and sought-after conference speaker Chris Brogan thinks the freaks shall inherit the earth. In fact, he believes that so strongly, he wrote a book about it.  Chris thinks that in our hyper-connected world where almost anyone has … [Read more...]

Voice App Answers Study: Google vs Siri vs Cortana (Infographic)

Voice Apps Question Answering Test Results

Which voice search app - Google, Siri, or Windows Cortana - is best at directly answering questions? We wanted to find out, so we prepared a set of over 3000 questions that could potentially generate a simple answer and asked them to all three apps. For complete test methodology and results, see our article The Great Knowledge Box … [Read more...]

Ello: The Complete Guide to the Ad Free Social Network

Complete Ello User Guide

Ello is an "ad free and always will be" social network. Although it's been around for a few months, its existence went viral during the final weeks of September 2014.  This post will serve as a frequently-updated guide to the features of Ello and how to use them. You can download the latest version in PDF form here (coming … [Read more...]