Your Mobile App Questions Answered With Google’s Mariya Moeva

Mobile and Mobile Apps: A Trend You Can't Ignore

Recently I had a chance to chat with Mariya Moeva, Webmaster Trends Analyst at Google, about the trends Google is seeing that impact the growing importance of mobile apps. (Find out more about Mariya at the end of the interview.) Also, Mariya has provided a handy form for you to ask her questions about mobile apps directly.Eric Enge … [Read more...]

Why Does Your Content Need to be Unique? – Here’s Why with Mark & Eric

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Today’s world of content marketing is becoming more and more crowded by the day. Big brands like Amazon and Yahoo are now content producers, as well as countless advertisers and marketers. So while the barrier of entry to content marketing is low, being able to stand out from the crowd becomes harder and harder every day. In this … [Read more...]

Engaging Your Company in Social Media With Pitney Bowes’ Wayne Kurtzman

Your Company Can't Do It Alone - Interview with Wayne Kurtzman of Pitney Bowes

I recently had a chance to chat with Wayne Kurtzman, Manager of Social Media Marketing Listening and Insights at Pitney Bowes, to find out how an "old school" major brand moves into the social media age. (Get Wayne's full bio at the end of this post.) Eric: Can you provide us with some background as to why Pitney Bowes is active in … [Read more...]

Why Do You Need to Humanize Your Business? – Here’s Why with Mark & Eric

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As the business world becomes more and more digital and impersonal, companies can really benefit from adding a touch of humanity to their transactions. Domino's Australia has been experimenting with personalizing their deliveries. In this episode of Here's Why, Mark & Eric discuss how your company can benefit from a simple dose of … [Read more...]

Why is Building Your Brand an SEO Strategy? – Here’s Why with Mark & Eric

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While ranking high in Google’s result pages will always bring value to your business, sometimes the reputation of the brand matters more to a consumer than only its search result rank. In this episode of Here’s Why, Mark & Eric explain why big brands should focus just as much on brand building as they do on their search engine … [Read more...]

Mobilegeddon: Nearly 50% of Non-Mobile Friendly URLs Dropped in Rank

Non-Mobile Friendly URLs Losses Were Deep

In this study, we look at the impact of the so called "Mobilegeddon" update. This update was viewed as being a potentially very large update. At SMX Munich, Google's Zineb Ait Bahajji was quoted as saying that its impact would be larger than Panda or Penguin. In addition, at SMX Advanced, yesterday, June 2nd, Google's Gary Illyes … [Read more...]

Why Should Links Not Be Your First Content Marketing Priority? – Here’s Why with Mark & Eric

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While getting links for SEO purposes is a very important part of your overall content marketing strategy, it is not the most important part. In this episode of Here’s Why with Mark & Eric, they explain what your content marketing priorities should really be. Links Mentioned: Your First Steps In Content Marketing All of our … [Read more...]