Why is Collaborative Content So Powerful? – Here’s Why with Mark & Eric

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When two complimentary brands create content together, also known as “collaborative content,” the outcome can be mutually beneficial and goals can be reached that would not have been possible without working together. Big brands Playboy and Red Bull created some collaborative content recently with great success. One of the biggest … [Read more...]

Hardcore SEO – Creating Resonating Content

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In this episode of Hardcore SEO, Stone Temple Consulting's Senior Marketing Consultant Laura Ackerman discusses her tried and true methods of coming up with fresh content ideas for campaigns. Whenever you start out looking to create something new, try to ask yourself the question “what question isn’t being answered by the industry … [Read more...]

Why Should Your Personal Brand not be Your First Priority? – Here’s Why with Mark & Eric

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While your personal brand is important, it should not be your only focus, or even your first priority. Mark Traphagen had a lengthy conversation with Copyblogger’s Brian Clark recently, someone who most would say has a very strong personal brand. Brian explained that you have to put your audience first. Be their hero and your … [Read more...]

Why Does Author Authority Still Matter? – Here’s Why With Mark & Eric

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Google might not show author photos in their results anymore, but the importance of author authority is far from dead. In this episode of Here’s Why with Mark & Eric, Eric will explain why author authority continues to benefit your content marketing strategy. Strong Author Auhority provides many benefits, both search-based on more … [Read more...]

Hard Numbers for Public Posting Activity on Google Plus

Hard Numbers on Google Plus Public Posting

The debate on the activity level on Google+ has raged for years. How many users are really active on it? Is the place a ghost town? Why hasn't Google shut it down already? Well, I decided to put it to the test, so I did a hardcore analysis of 516,246 randomly selected Google+ profiles, and this post has the scoop for you. Sit down … [Read more...]

2 Reasons Why the Mobile Friendly Label Might Not Show in the SERPs

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If you are at all following the search industry news you have heard about the big Google mobile update coming on April 21 of this year, one that Google has said will have a larger impact on the search results than Panda or Penguin. One of the key recommendations that comes out of this is that you should test your pages in Google's … [Read more...]

Why Google Answer Boxes Might Be Good for Your Site – Here’s Why with Mark & Eric

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For an increasing number of search queries, Google is giving an answer right at the top of search results. Some people call them Knowledge Boxes, some Rich Answers, and others know them as Direct Answers. On today’s episode of Here’s Why with Mark and Eric, Mark Traphagen will explain why even though Google answering questions … [Read more...]