Why do Some People Get More Engagement on Google Plus? – Here’s Why with Mark & Eric


As we look forward to a new era on Google+, we can now focus on what we need to do to maximize what we get out of it as a social network, and on what we need to do to maximize our engagement there. In order to measure engagement on Google+, we took a look at 33,282 posts on Google+, and sliced and diced them based on the nature of … [Read more...]

How to Structure Your Data – Hardcore Marketing


In this episode of Hardcore Marketing (formerly known as Hardcore SEO) Stone Temple Consulting's Director of Technical SEO Mats Tolander discusses Schema and Structured data. Implementing both are crucial to a sound marketing strategy. As intelligent as search engines are, they only know what information they’re looking at if you … [Read more...]

Managing the Reputation of a Mega-Brand with Walmart’s Chad Mitchell

Interview with Chad Mitchell of Walmart

Eric: Can you talk a little bit about your background Chad?Chad: Sure, it's probably not the typical one. I'm not really "digital" or "social," per se. I view myself as a communications professional who has simply adapted to the changing environment. I really cut my teeth in politics, working on local, state, and federal races in … [Read more...]

Why Should Web Publishers Consider Mobile Apps? – Here’s Why with Mark & Eric


More and more people are using smart mobile devices. That means an increasing amount of people will be accessing content on mobile apps.In this episode of Here’s Why, Mark & Eric rundown the fascinating insights of Google’s Webmaster Trends Analyst Mariya Moeva. Mariya told us the benefits that mobile apps can bring for a … [Read more...]

Maximizing Engagement on Google Plus

How do you maximize engagement on Google Plus?

On July 27th, Google made another major move related to Google Plus. In the coming months you will no longer be required to have a Google+ account to use Google's other services, such as YouTube. Their reasoning is covered in detail in a post by Google VP of Social, Photos & Streams, Bradley Horowitz, called Everything in its … [Read more...]

Why Doesn’t Google Index All of Twitter? – Here’s Why with Mark & Eric


Now that Google has full, real-time access to all of Twitter, they must be indexing every tweet in Google search, right? Wrong!In this video see the results of the Stone Temple Consulting study that looked on Google for 133,000 tweets from over 900 Twitter users. We gathered data on the level of indexation of tweets from those … [Read more...]

Find Your Engagement Sweet Spot with Marathon Petroleum’s Brandon Daniels

Why is Marathon Petroleum in Social Media?

Brandon Daniels is the communications manager at Marathon Petroleum Corporation, and is in charge of the corporate social media accounts for Marathon Petroleum. Today's post is a transcript where Mark Traphagen and I interview him to learn the inner workings of Marathon's social media strategy, so we can all learn from his experience … [Read more...]