Why Google Answer Boxes Might Be Good for Your Site – Here’s Why with Mark & Eric

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For an increasing number of search queries, Google is giving an answer right at the top of search results. Some people call them Knowledge Boxes, some Rich Answers, and others know them as Direct Answers. On today’s episode of Here’s Why with Mark and Eric, Mark Traphagen will explain why even though Google answering questions … [Read more...]

Why Brian Clark Doesn’t Care About Personal Branding

Brian Clark on Personal Branding

There are few personal brands in the digital marketing world more powerful than that of Brian Clark. For that reason, the old cliche "needs no introduction" should apply. But just in case you've been hidden under an equally-cliched rock, Brian Clark is the founder and CEO of Copyblogger, arguably the best-known and most successful … [Read more...]

The Power of Brand Collaboration in Content Marketing

The Power of Brand Collaboration in Content Marketing

At ClickZ Live New York, Playboy's Robin Zucker spoke about "Getting Real With Native: Making Branded Content Programs Work." Her session focused on how to create high-quality branded authentic content that serves the need of promoting a brand — without having any advertising or promotional component to it at all. Robin is Senior … [Read more...]

Why are NoIndex Tags Not Always the Best Quick Fix? – Here’s Why with Mark & Eric

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When implemented tactically and properly, NoIndex tags can be a great boost for your site. But using them with a broad stroke on a massive scale can can create more problems than it solves. On today's episode of Here's Why, Mark and Eric explain why you must be disciplined with your NoIndex implementation. Links Mentioned: SEO … [Read more...]

Does Google Sniff Your Gmail to Discover URLs?

Does Google Scan Your Gmail for URLs?

So here is the question: Does Google scan Gmails to see URLs shared within them, and then does it use these to discover new content? There are many who adamantly maintain that they do. So the IMEC Labs Test Group decided to put that to the test. In this post, we will report our results on whether or not Google is reading your gmails … [Read more...]

Hardcore SEO – Customizing Content Pitches

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In this episode of Hardcore SEO, Stone Temple Consulting's Senior Marketing Consultant Doug Haslam outlines the best tactics and approaches for sending custom content pitches. In a few words: Be brief, be brilliant, and be gone! He is joined by our fearless CEO, Eric Enge. Full Transcript: Doug: I'm Doug Haslam, senior … [Read more...]

Can a Google Answer Box Drive Significant Site Traffic?

Can Google Answer Boxes Drive Site Traffic?

Webmasters seem very torn about the ever-increasing encroachment of Google Answer Boxes into the search results pages. An Answer Box (AKA "Direct Answer" or "Rich Answer") is a feature of Google search which displays a direct answer to a query for information in a box at the top of the results, without necessarily requiring a click … [Read more...]