Where is Digital Marketing Headed in 2015? – Part 1- Here’s Why with Mark & Eric

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In the first episode of this two part edition of Here's Why, Mark asks Eric for his industry predictions for the year 2015. Specifically, Eric reveals his thoughts on the changes that may come in terms of Google and social media. In light of the recent news that Twitter and Google are rebuilding their relationship, 2015 may prove to … [Read more...]

How Does Google Index Tweets Today? How the New Twitter Deal Will Impact SEO

How Does Google Index Tweets

Late on Wednesday evening (February 4th, 2015), Bloomberg broke the news of a new deal between Google and Twitter. The following day Search Engine Land's Danny Sullivan put together an FAQ on what the deal is about. These articles are definitely worth a read. In this post we will show you which tweets Google places the most value … [Read more...]

Why Does Twitter Need SEO? – Here’s Why with Mark & Eric

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In this episode of Here's Why, Mark & Eric discuss Twitter and Google’s rocky past. The two companies used to have a tight relationship, but that came apart as times went on. As big a network as Twitter is, it’s not seeing the growth on new users that it would like. One method that they’ve employed to boost their numbers has been … [Read more...]

Tweeting a Link to a Page Might Get it Indexed

Study shows tweeting a link can get a page indexed by Google

As a part of the IMEC Labs Test Group, we have been running some tests to see whether or not tweeting a link to a page that is otherwise invisible to Google can cause it to be crawled and indexed. The short story is this is: Yes, it might. [Tweet This!] In our two test samples, one of the pages did get crawled and indexed, and the … [Read more...]

How Does Japanese Twitter Use Differ from Western Twitter Use?

How Different is Twitter Use in Japan?

Here it is in a nutshell: Engagement with Japanese tweets is more affected by Social Authority levels than are Western language tweets. [Tweet This!] Use of Hashtags, links, and longer tweet length have an even greater positive impact than they do in Western language tweets. [Tweet This!] In December we published our study on … [Read more...]

Why is SEO So Hard? – Here’s Why with Mark & Eric

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In this episode of Here's Why, Mark & Eric tackle the biggest obstacles of successfully implementing a sound SEO plan for your company’s overall marketing strategy. Your CTO will probably have different goals from your CFO, while you and your CMO might have different opinions on the best way to move forward. Knowing how to address … [Read more...]

Hardcore SEO – Brainstorming for Content Marketing

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In this episode of Hardcore SEO, Eric and Senior Marketing Consultant Kristina Ferrari-Barrett discuss the best ways to yield tons of great content marketing ideas during team brainstorms. Kristina breaks down her methods of Brain Libs and Speed Storming and how they can produce lots of great ideas in a short amount of … [Read more...]