How Does Japanese Twitter Use Differ from Western Twitter Use?

How Different is Twitter Use in Japan?

Here it is in a nutshell: Engagement with Japanese tweets is more affected by Social Authority levels than are Western language tweets. [Tweet This!] Use of Hashtags, links, and longer tweet length have an even greater positive impact than they do in Western language tweets. [Tweet This!] In December we published our study on … [Read more...]

Why is SEO So Hard? – Here’s Why with Mark & Eric

thumb

In this episode of Here's Why, Mark & Eric tackle the biggest obstacles of successfully implementing a sound SEO plan for your company’s overall marketing strategy. Your CTO will probably have different goals from your CFO, while you and your CMO might have different opinions on the best way to move forward. Knowing how to address … [Read more...]

Hardcore SEO – Brainstorming for Content Marketing

kristina-thumb

In this episode of Hardcore SEO, Eric and Senior Marketing Consultant Kristina Ferrari-Barrett discuss the best ways to yield tons of great content marketing ideas during team brainstorms. Kristina breaks down her methods of Brain Libs and Speed Storming and how they can produce lots of great ideas in a short amount of … [Read more...]

What If Our Brand’s “Face” Breaks Bad?

What if our brand's "face" breaks bad?

Is having a personal brand that represents your company brand too risky?  I'm on a crusade. A #PBR crusade! No, not for the favorite ironic beer brand of hipsters. My #PBR is what I call a Personal Brand Representative. I described the role in depth in my post for Moz titled "Personal Brand Punch: Why Your Brand Should Be … [Read more...]

The Best of Stone Temple Consulting 2014

Best of Stone Temple Consulting 2014

It's been a great year for Stone Temple Consulting content! Our articles and videos were read and shared by far more people than ever before. Below are several lists that will connect you with our most popular content for 2014: Top 10 Most Viewed Posts on the Stone Temple Blog Top 10 Most Shared Posts on the Stone Temple … [Read more...]

Why Do SEO & Social Media Work Better Together? – Here’s Why with Mark & Eric

here's why thumb

In this episode of Here's Why, Mark & Eric discuss the benefits of SEO and Social Media working together. Search and social fall under the umbrella of digital marketing and should not be kept in separate silos. But too often, in larger organizations in particular, they each work by their own agenda. In this four minute video … [Read more...]

Why is the Personal Brand So Powerful? – Here’s Why with Mark & Eric

share-thumb

In this episode of Here's Why, Mark and Eric discuss how powerful personal branding can be. They explain why brands should not be afraid of putting real faces out in the world to represent them, and why they should not hide behind their logos. Mark and Eric start with explaining the concept of Pareidolia and how it applies to … [Read more...]