Facebook Post Types: Picking a Winner Isn’t Easy

Which Facebook Post Types Perform Best?

It’s no secret that at StoneTemple we are Google+ enthusiasts. It’s widely known in the Google+ community that image posts are the most effective. And it makes sense; today’s users expect a rich experience when they interact with the web, with quality, eye-catching visuals that convey the tone and message of the content.  For most … [Read more...]

What to Do When Your Website Traffic Drops

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Introducing Episode 1 of our new video series: Hardcore SEO! In this episode Stone Temple Consulting Senior Marketing Consultant Brian Weiss shares how to evaluate a sudden traffic loss on your website. The Hardcore SEO series will bring you insights like this from Stone Temple's team of seasoned SEO veterans. To make sure you never … [Read more...]

Using Google Analytics to Increase AdWords ROI With Google’s Justin Cutroni

Are you using Google AdWords and Google Analytics to their full potential? In this interview, Google Analytics Advocate Justin Cutroni discusses how to make the most of Analytics and AdWords integration, from the most basic set up techniques to advanced reporting features that you may not have been aware of. Key … [Read more...]

News Revenue Optimization Podcast with Dennis Mortensen

Dennis Mortensen November 11, 2011>Your browser does not support inline frames or is currently configured not to display inline frames. Full Podcast Transcript … [Read more...]

12 Cool Things you can do with Unica’s Affinium NetInsight

By Eric Enge Next up in our series of cool things about analytics article series, is Unica's Affinium NetInsight. This package is packed with power, yet is simple to use, is easy to install, and is also available on demand. To get a better understanding of some of the key capabilities of this tool, I spoke with Akin Arikan who is … [Read more...]

Javascript location and Analytics Accuracy

By Eric Enge Last year in our Web Analytics Shootout report we discussed the affect that Javascript placement has on the collection of analytics data. For example, you can place your analytics Javascript at the top of you page (right after the opening <BODY> tag, or even in the header), or at the bottom of your page (right … [Read more...]

10 Cool Things you can do with IndexTools

By Eric Enge One of the tools that we have been evaluating during our Analytics Study is IndexTools. IndexTools is a powerful web analytics tool that is available at a relatively low price. I sat down with Dennis R. Mortensen, IndexTools COO, and we went through 10 cool things you can do with IndexTools. Here they are: 1. Customize … [Read more...]