Dennis Moretensen and Eric Enge talk about analytics, Yahoo! Web Analytics, and more

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Dennis R. Mortensen is a pioneer and expert in the Web Analytics industry, having working in the field of internet analysis and statistics since 1996. He is an accredited Associate Web Analytics Instructor - University of British Columbia and a frequent speaker on the subject of analytics and online marketing. He was the COO of … [Read more...]

Latest Interview: Yahoo’s Dennis Mortensen

This week's interview is with Yahoo's Dennis Mortensen. This is the first time I have a chance to really sit down with him since IndexTools was acquired by Yahoo, of for that matter, since his election to the board of directors of the WAA. … [Read more...]

What Are You Going To Do Today?

One thing to keep in mind when digging into your analytics data is whether or not your research has the possibility of causing you to do something. Many pundits like to refer to this as making it actionable. I think this is a pretty good way of expressing it. I happen to prefer a slight different phraseology. Will it change what … [Read more...]

Eric Enge Interviews Peter Nieforth

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Peter Nieforth is the Chief Executive Officer and Co-Founder ofVitrium Systems. Mr. Nieforth was instrumental in bringing together the founders who designed Vitrium's business model based on Narayan Sainaney's research and protected pdf technology. Mr. Nieforth specializes in financing, organizing and commercializing promising … [Read more...]

Key Blogging Tips from Avinash and Eric

Picture of Avinash Kaushik

The following is the transcript of a discussion between Avinash Kaushik and Eric Enge about what it takes to be successful as a blogger. Avinash Kaushik is a Web Analytics expert and well known for his Occam's Razor blog. He is also the author of a book on Web Analytics called Web Analytics: An Hour A Day being published by Wiley in … [Read more...]

Web Analytics Shootout – Final Report – a 2011 Perspective

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Initially Published: August 27, 2007 Perspective Four years later and the conclusions drawn in this groundbreaking report still stand the test of time. STC was the first company to scientifically prove just how different the results are from analytics packages: The industry has gone through some changes, and (Clicktracks, … [Read more...]

Part 2 – 2007 Web Analytics Shootout – Final Report

This is the second part of the Final Report of the 2007 Web Analytics Shoot Out. You can see Part 1 of the Report here. Section 6: JavaScript Placement Matters One of the things I heard from the vendors was a concern about where their JavaScript was placed on the page, with respect to that of the other vendors. The notion is that … [Read more...]