Why Google Answer Boxes Might Be Good for Your Site – Here’s Why with Mark & Eric

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For an increasing number of search queries, Google is giving an answer right at the top of search results. Some people call them Knowledge Boxes, some Rich Answers, and others know them as Direct Answers. On today’s episode of Here’s Why with Mark and Eric, Mark Traphagen will explain why even though Google answering questions … [Read more...]

Why are NoIndex Tags Not Always the Best Quick Fix? – Here’s Why with Mark & Eric

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When implemented tactically and properly, NoIndex tags can be a great boost for your site. But using them with a broad stroke on a massive scale can can create more problems than it solves. On today's episode of Here's Why, Mark and Eric explain why you must be disciplined with your NoIndex implementation. Links Mentioned: SEO … [Read more...]

Hardcore SEO – Customizing Content Pitches

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In this episode of Hardcore SEO, Stone Temple Consulting's Senior Marketing Consultant Doug Haslam outlines the best tactics and approaches for sending custom content pitches. In a few words: Be brief, be brilliant, and be gone! He is joined by our fearless CEO, Eric Enge. Full Transcript: Doug: I'm Doug Haslam, senior … [Read more...]

Why Are Social Engagement Metrics Useful? – Here’s Why with Mark & Eric

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Some marketing insiders say that social media engagement is not a reliable or useful metric. Some point to a lack of evidence that social media engagement correlates to direct sales. In this episode of Here's Why with Mark & Eric, Mark Traphagen will show you why engagement metrics should not only not be ignored, but measured and … [Read more...]

Where is Digital Marketing Headed in 2015? – Part 2- Here’s Why with Mark & Eric

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In the final installment of this 2-part edition of Here's Why, Eric gives Mark more predictions about where he thinks Google is headed in 2015. Specifically, they talk about Google's Knowledge Graph as it currently stands and the advances they believe will be made to it in the coming year. Eric also explains the methodology and brief … [Read more...]

Where is Digital Marketing Headed in 2015? – Part 1- Here’s Why with Mark & Eric

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In the first episode of this two part edition of Here's Why, Mark asks Eric for his industry predictions for the year 2015. Specifically, Eric reveals his thoughts on the changes that may come in terms of Google and social media. In light of the recent news that Twitter and Google are rebuilding their relationship, 2015 may prove to … [Read more...]

Why Does Twitter Need SEO? – Here’s Why with Mark & Eric

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In this episode of Here's Why, Mark & Eric discuss Twitter and Google’s rocky past. The two companies used to have a tight relationship, but that came apart as times went on. As big a network as Twitter is, it’s not seeing the growth on new users that it would like. One method that they’ve employed to boost their numbers has been … [Read more...]