Why is Collaborative Content So Powerful? – Here’s Why with Mark & Eric

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When two complimentary brands create content together, also known as “collaborative content,” the outcome can be mutually beneficial and goals can be reached that would not have been possible without working together. Big brands Playboy and Red Bull created some collaborative content recently with great success. One of the biggest … [Read more...]

Hardcore SEO – Creating Resonating Content

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In this episode of Hardcore SEO, Stone Temple Consulting's Senior Marketing Consultant Laura Ackerman discusses her tried and true methods of coming up with fresh content ideas for campaigns. Whenever you start out looking to create something new, try to ask yourself the question “what question isn’t being answered by the industry … [Read more...]

Why Should Your Personal Brand not be Your First Priority? – Here’s Why with Mark & Eric

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While your personal brand is important, it should not be your only focus, or even your first priority. Mark Traphagen had a lengthy conversation with Copyblogger’s Brian Clark recently, someone who most would say has a very strong personal brand. Brian explained that you have to put your audience first. Be their hero and your … [Read more...]

Why Google Answer Boxes Might Be Good for Your Site – Here’s Why with Mark & Eric

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For an increasing number of search queries, Google is giving an answer right at the top of search results. Some people call them Knowledge Boxes, some Rich Answers, and others know them as Direct Answers. On today’s episode of Here’s Why with Mark and Eric, Mark Traphagen will explain why even though Google answering questions … [Read more...]

Why are NoIndex Tags Not Always the Best Quick Fix? – Here’s Why with Mark & Eric

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When implemented tactically and properly, NoIndex tags can be a great boost for your site. But using them with a broad stroke on a massive scale can can create more problems than it solves. On today's episode of Here's Why, Mark and Eric explain why you must be disciplined with your NoIndex implementation. Links Mentioned: SEO … [Read more...]

Hardcore SEO – Customizing Content Pitches

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In this episode of Hardcore SEO, Stone Temple Consulting's Senior Marketing Consultant Doug Haslam outlines the best tactics and approaches for sending custom content pitches. In a few words: Be brief, be brilliant, and be gone! He is joined by our fearless CEO, Eric Enge. Full Transcript: Doug: I'm Doug Haslam, senior … [Read more...]

Why Are Social Engagement Metrics Useful? – Here’s Why with Mark & Eric

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Some marketing insiders say that social media engagement is not a reliable or useful metric. Some point to a lack of evidence that social media engagement correlates to direct sales. In this episode of Here's Why with Mark & Eric, Mark Traphagen will show you why engagement metrics should not only not be ignored, but measured and … [Read more...]