Hardcore SEO – Brainstorming for Content Marketing

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In this episode of Hardcore SEO, Eric and Senior Marketing Consultant Kristina Ferrari-Barrett discuss the best ways to yield tons of great content marketing ideas during team brainstorms. Kristina breaks down her methods of Brain Libs and Speed Storming and how they can produce lots of great ideas in a short amount of … [Read more...]

The Best of Stone Temple Consulting 2014

Best of Stone Temple Consulting 2014

It's been a great year for Stone Temple Consulting content! Our articles and videos were read and shared by far more people than ever before. Below are several lists that will connect you with our most popular content for 2014: Top 10 Most Viewed Posts on the Stone Temple Blog Top 10 Most Shared Posts on the Stone Temple … [Read more...]

Why Do SEO & Social Media Work Better Together? – Here’s Why with Mark & Eric

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In this episode of Here's Why, Mark & Eric discuss the benefits of SEO and Social Media working together. Search and social fall under the umbrella of digital marketing and should not be kept in separate silos. But too often, in larger organizations in particular, they each work by their own agenda. In this four minute video … [Read more...]

Why is the Personal Brand So Powerful? – Here’s Why with Mark & Eric

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In this episode of Here's Why, Mark and Eric discuss how powerful personal branding can be. They explain why brands should not be afraid of putting real faces out in the world to represent them, and why they should not hide behind their logos. Mark and Eric start with explaining the concept of Pareidolia and how it applies to … [Read more...]

Why are People Afraid to Link Build? – Here’s Why with Mark & Eric

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In this episode of Here's Why, Eric and Mark discuss the history of Link Building. A lot of people are afraid to do link building anymore, especially after Matt Cutts and Co. came down on it pretty hard as a marketing strategy. However, link building is more about brand building these days. When done correctly it is still a viable … [Read more...]

Why are Private Blog Networks & Microsites Dangerous? – Here’s Why with Mark & Eric

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In this episode oh Here's Why, Eric and Mark discuss the do's, don'ts, and dangers of Private Blog Networks and Microsites. They walk through how private blog networks are created, for what reasons they get created, and how and why to avoid them. They also discuss micorsites, how they can be considered Private Blog Networks, and how … [Read more...]

Is Facebook Usage Declining?

Facebook - the Thrill is Gone!

In December of 2013, we conducted a survey of 325 users to learn about the ways they were using Facebook. We wanted to see if we would get the same results, so we repeated the survey to see what kind of changes in awareness of various aspects world's largest social network have occurred. We conducted the same survey (with three new … [Read more...]