Hardcore SEO – Customizing Content Pitches

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In this episode of Hardcore SEO, Stone Temple Consulting's Senior Marketing Consultant Doug Haslam outlines the best tactics and approaches for sending custom content pitches. In a few words: Be brief, be brilliant, and be gone! He is joined by our fearless CEO, Eric Enge. Full Transcript: Doug: I'm Doug Haslam, senior … [Read more...]

Why Are Social Engagement Metrics Useful? – Here’s Why with Mark & Eric

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Some marketing insiders say that social media engagement is not a reliable or useful metric. Some point to a lack of evidence that social media engagement correlates to direct sales. In this episode of Here's Why with Mark & Eric, Mark Traphagen will show you why engagement metrics should not only not be ignored, but measured and … [Read more...]

Where is Digital Marketing Headed in 2015? – Part 2- Here’s Why with Mark & Eric

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In the final installment of this 2-part edition of Here's Why, Eric gives Mark more predictions about where he thinks Google is headed in 2015. Specifically, they talk about Google's Knowledge Graph as it currently stands and the advances they believe will be made to it in the coming year. Eric also explains the methodology and brief … [Read more...]

Where is Digital Marketing Headed in 2015? – Part 1- Here’s Why with Mark & Eric

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In the first episode of this two part edition of Here's Why, Mark asks Eric for his industry predictions for the year 2015. Specifically, Eric reveals his thoughts on the changes that may come in terms of Google and social media. In light of the recent news that Twitter and Google are rebuilding their relationship, 2015 may prove to … [Read more...]

Why Does Twitter Need SEO? – Here’s Why with Mark & Eric

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In this episode of Here's Why, Mark & Eric discuss Twitter and Google’s rocky past. The two companies used to have a tight relationship, but that came apart as times went on. As big a network as Twitter is, it’s not seeing the growth on new users that it would like. One method that they’ve employed to boost their numbers has been … [Read more...]

Why is SEO So Hard? – Here’s Why with Mark & Eric

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In this episode of Here's Why, Mark & Eric tackle the biggest obstacles of successfully implementing a sound SEO plan for your company’s overall marketing strategy. Your CTO will probably have different goals from your CFO, while you and your CMO might have different opinions on the best way to move forward. Knowing how to address … [Read more...]

Hardcore SEO – Brainstorming for Content Marketing

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In this episode of Hardcore SEO, Eric and Senior Marketing Consultant Kristina Ferrari-Barrett discuss the best ways to yield tons of great content marketing ideas during team brainstorms. Kristina breaks down her methods of Brain Libs and Speed Storming and how they can produce lots of great ideas in a short amount of … [Read more...]