Why is Collaborative Content So Powerful? – Here’s Why with Mark & Eric

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When two complimentary brands create content together, also known as “collaborative content,” the outcome can be mutually beneficial and goals can be reached that would not have been possible without working together. Big brands Playboy and Red Bull created some collaborative content recently with great success. One of the biggest … [Read more...]

I See Content Everywhere! How to Never Run Out of Great Content Ideas

I see content everywhere! How to never run out of great content ideas.

Do you have a "sixth sense" for great content ideas? In the smash hit movie The Sixth Sense, eight-year-old Cole Sear has a problem. He sees something no one else sees: dead people. Though the boy is terrified by these visions, Dr. Malcolm Crowe, a child psychologist (played by Bruce Willis), helps him to see his ability as a gift. … [Read more...]

Voice App Answers Study: Google vs Siri vs Cortana (Infographic)

Voice Apps Question Answering Test Results

Which voice search app - Google, Siri, or Windows Cortana - is best at directly answering questions? We wanted to find out, so we prepared a set of over 3000 questions that could potentially generate a simple answer and asked them to all three apps. For complete test methodology and results, see our article The Great Knowledge Box … [Read more...]

Is Link Building Dead?

SEOs have been Hunters for links

Are We Hunters or Are We Farmers? This past week had two major events of note. These included Google's banning of MyBlogGuest and assessing a manual penalty on Portent, Inc. The penalty on Portent now appears to be lifted. What are we to make of all this? Is Google seriously turning up the heat? This is something that I predicted … [Read more...]

Content Optimization for Search Engines

By John Biundo and Eric Enge Overview Writing effectively for search engines is, at first blush, not much different from writing effectively for any other medium. Certainly many key guidelines remain the same, such as writing well structured paragraphs centered around one key idea. One overarching guideline is that the best way to … [Read more...]

Content Development and SEO

By Eric Enge Content is King. You may have heard this before. And in the world of SEO it's true. This article will outline the specifics of how content helps your SEO strategy, and some ideas for methods for developing it. Why is content so important? 1. One of the most basic reasons is that good content is naturally keyword rich. … [Read more...]

Dealing with Stolen Content

Dealing with stolen content online.

(Updated 6 November 2014) One of the wonderful things about the web is that most of the world's information is accessible online. Better still, a large portion of the world has access to all of that information. Search engines play a huge role in making it easy to sift through that information and find the stuff you are looking for. … [Read more...]