Why is Collaborative Content So Powerful? – Here’s Why with Mark & Eric

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When two complimentary brands create content together, also known as “collaborative content,” the outcome can be mutually beneficial and goals can be reached that would not have been possible without working together. Big brands Playboy and Red Bull created some collaborative content recently with great success. One of the biggest … [Read more...]

Why Should Your Personal Brand not be Your First Priority? – Here’s Why with Mark & Eric

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While your personal brand is important, it should not be your only focus, or even your first priority. Mark Traphagen had a lengthy conversation with Copyblogger’s Brian Clark recently, someone who most would say has a very strong personal brand. Brian explained that you have to put your audience first. Be their hero and your … [Read more...]

The Power of Brand Collaboration in Content Marketing

The Power of Brand Collaboration in Content Marketing

At ClickZ Live New York, Playboy's Robin Zucker spoke about "Getting Real With Native: Making Branded Content Programs Work." Her session focused on how to create high-quality branded authentic content that serves the need of promoting a brand — without having any advertising or promotional component to it at all. Robin is Senior … [Read more...]

Hardcore SEO – Customizing Content Pitches

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In this episode of Hardcore SEO, Stone Temple Consulting's Senior Marketing Consultant Doug Haslam outlines the best tactics and approaches for sending custom content pitches. In a few words: Be brief, be brilliant, and be gone! He is joined by our fearless CEO, Eric Enge. Full Transcript: Doug: I'm Doug Haslam, senior … [Read more...]

Why is SEO So Hard? – Here’s Why with Mark & Eric

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In this episode of Here's Why, Mark & Eric tackle the biggest obstacles of successfully implementing a sound SEO plan for your company’s overall marketing strategy. Your CTO will probably have different goals from your CFO, while you and your CMO might have different opinions on the best way to move forward. Knowing how to address … [Read more...]

Hardcore SEO – Brainstorming for Content Marketing

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In this episode of Hardcore SEO, Eric and Senior Marketing Consultant Kristina Ferrari-Barrett discuss the best ways to yield tons of great content marketing ideas during team brainstorms. Kristina breaks down her methods of Brain Libs and Speed Storming and how they can produce lots of great ideas in a short amount of … [Read more...]

What If Our Brand’s “Face” Breaks Bad?

What if our brand's "face" breaks bad?

Is having a personal brand that represents your company brand too risky?  I'm on a crusade. A #PBR crusade! No, not for the favorite ironic beer brand of hipsters. My #PBR is what I call a Personal Brand Representative. I described the role in depth in my post for Moz titled "Personal Brand Punch: Why Your Brand Should Be … [Read more...]