Why do Some People Get More Engagement on Google Plus? – Here’s Why with Mark & Eric

engage

As we look forward to a new era on Google+, we can now focus on what we need to do to maximize what we get out of it as a social network, and on what we need to do to maximize our engagement there. In order to measure engagement on Google+, we took a look at 33,282 posts on Google+, and sliced and diced them based on the nature of … [Read more...]

Maximizing Engagement on Google Plus

How do you maximize engagement on Google Plus?

On July 27th, Google made another major move related to Google Plus. In the coming months you will no longer be required to have a Google+ account to use Google's other services, such as YouTube. Their reasoning is covered in detail in a post by Google VP of Social, Photos & Streams, Bradley Horowitz, called Everything in its … [Read more...]

Google Author Authority in Search Gets Personal

Google AuthorAuthority GetsMore Personal

With the recent announcement by Google that they were bringing their three-year Google Authorship program to an end, many have been proclaiming two assumptions on social media and in blogs and blog comments: that this means both the death of author authority in search for Google and is another coffin nail in the Google+ … [Read more...]

Google Plus Search Power: Personalized Punch for Your Target Market

The Google+Punch in Personalized Search

What if you could almost guarantee a first page search results to a highly targeted audience? With Google+, you can! I've collected hundreds of examples over the past two years of how Google+ content can show up in search, but the most powerful examples are always in personalized search. Since early 2012 Google has had as its … [Read more...]

Can Google Plus Posts Create Duplicate Content Problems?

Can Google Plus Posts Cause Duplicate Content Problems?

Few things human are more fascinating than identical twins. Think about how many creative works, from classical literature to pop culture, are about twins: The Prince & the Pauper, the myth of Castor & Pollux, the 1960s Patty Duke TV Show, The Parent Trap--the list goes on and on. When it comes to content on the web, … [Read more...]

How Many Social Network Users Follow Each Network’s Own Account?

Social media users who follow the network's own account by network

Carter Elkin-Paris, our Content Marketing Manager, got to pondering one night recently. He wondered if it was typical for social media network users to follow the official account of the network they had joined. It certainly seemed like it might be a common behavior. If you had enough interest to join a network, wouldn't it follow … [Read more...]

Will Google Plus +Post ads be Effective for Average Brands?

Google Plus +Post ads Tested & Evaluated

Testing Google+ +Post ads in the Wild Two weeks ago Google+ finally moved its +Post ads product out of beta and made it available to any Google+ brand page with at least 1000 followers. Stone Temple Consulting immediately launched a series of test ads to see how +Post ads would perform for us. This article will present our initial … [Read more...]