Interviews By Eric Enge

Stone Temple Consulting CEO Eric Enge is well known for his interviews of industry luminaries on content marketing, digital marketing, SEO and social media topics.

Your Mobile App Questions Answered With Google’s Mariya Moeva

Mobile and Mobile Apps: A Trend You Can't Ignore

Recently I had a chance to chat with Mariya Moeva, Webmaster Trends Analyst at Google, about the trends Google is seeing that impact the growing importance of mobile apps. (Find out more about Mariya at the end of the interview.) Also, Mariya has provided a handy form for you to ask her questions about mobile apps directly.Eric Enge … [Read more...]

Engaging Your Company in Social Media With Pitney Bowes’ Wayne Kurtzman

Your Company Can't Do It Alone - Interview with Wayne Kurtzman of Pitney Bowes

I recently had a chance to chat with Wayne Kurtzman, Manager of Social Media Marketing Listening and Insights at Pitney Bowes, to find out how an "old school" major brand moves into the social media age. (Get Wayne's full bio at the end of this post.) Eric: Can you provide us with some background as to why Pitney Bowes is active in … [Read more...]

Measuring and Driving Social Media Success with Aetna’s Lauren Vargas

How Aetna measures its social media effectiveness.

Interview with Aetna's Lauren Vargas Eric Enge and Mark Traphagen of Stone Temple Consulting recently chatted with Lauren Vargas about how she measures and drives social media success at Fortune 50 insurance provider Aetna. Lauren is Head of Social Media and Community for Aetna. Learn more about Lauren Eric Enge: How do you measure … [Read more...]

The Power of Brand Collaboration in Content Marketing

The Power of Brand Collaboration in Content Marketing

At ClickZ Live New York, Playboy's Robin Zucker spoke about "Getting Real With Native: Making Branded Content Programs Work." Her session focused on how to create high-quality branded authentic content that serves the need of promoting a brand — without having any advertising or promotional component to it at all. Robin is Senior … [Read more...]

Initial Query Processing by a Search Engine with Bing’s Andy McGovern

Andy McGovern Photo

  One fascinating area of search is the process by which search engines break down the content of a search query and figure out how to process it. In my search to learn about this I was given the opportunity to chat with Bing's Andy McGovern about how they looked at this challenge. The following Q&A captures the bulk of … [Read more...]

Google’s Gary Illyes Discusses Mobile as a Ranking Factor

Mobile Friendly Sites Get a Rankings Boost

Google's Gary Illyes recently was gracious enough to answer questions about the new "Mobile Friendly" ranking factor, as well as other SEO related topics. Eric Enge, Question 1: This Search Engine Land article provides a lot of information on what it takes to earn "mobile friendly" status with Google. The article lists these 4 … [Read more...]

Chris Brogan: Quotes for Freaks Who Shall Inherit the Earth

Chris Brogan: What Is a Freak?

Are you a freak? "Why would I want to be a freak?" you might ask.  New York Times bestselling author and sought-after conference speaker Chris Brogan thinks the freaks shall inherit the earth. In fact, he believes that so strongly, he wrote a book about it.  Chris thinks that in our hyper-connected world where almost anyone has … [Read more...]