Link Pruning is the Key to Addressing Penguin

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With today's post I am happy to announce the launch of the Stone Temple Consulting YouTube Channel. And, we are kicking that off with a video interview I did with Bruce Clay on a hot topic - link pruning. As you probably know, Google's recent Penguin update focused on lowering rankings for sites that use questionable link … [Read more...]

The Future of Search and Social Integration, Interview With Andrew Shuman

The future of search and social integration.

An Interview with Andrew Shuman of Bing Key Points from This Interview I had a fascinating chat with Andrew Shuman about the adCenter UI and the integration of search and social media. He provided a lot of great insights on what some of the opportunities are, and some of the challenges as well. Here are some of the key points … [Read more...]

adCenter’s Mantra: ROI on Time Spent, Interview With Rathna Sharad

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Rathna Sharad has been working in the online advertising and search space for the last 5 years. She joined adCenter engineering team during the beta testing of the adCenter product in the US, was responsible for building and evolving the core advertiser campaign management platform, tools and products. She now manages the Advertiser … [Read more...]

Bing’s Approach to Social Media and Author Authority

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Paul Yiu is the Principal Group Program Manager for Bing Social Search. The team works on integrating social content, such as Twitter and Facebook, to improve search quality and making the experience more personally relevant. Prior to joining the Bing team, Paul was at Yahoo working on Web search and mobile search, most recently as … [Read more...]

How Bing Is Rethinking The Way We Search: Part 1 w/ Stefan Weitz

what s the best antivirus software Key Points from Interview with Stefan Weitz In this interview Stefan outlines the key areas where Bing sees itself diverging from Google. The discussion provides a clear and direct look at the way Bing plans to build its market share over time. There are three major components to Bing's … [Read more...]

AdWords Power Reporting That Your Competition is Probably Not Doing

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Frederick Vallaeys is a Product Evangelist for Google AdWords. In this role, he helps advertisers learn about which Google products can best solve their marketing needs. He also represents the needs of advertisers with the engineering and product management teams. His main product focus is on ads quality and bulk tools like the … [Read more...]

Ping Jen Interviewed by Eric Enge

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Ping Jen is a Product Manager on the Microsoft Advertiser and Publisher Solutions Team. He has a passion for driving improvements into adCenter which helps advertisers optimize their campaigns and increase their competitiveness in the marketplace. Prior to joining Microsoft in 2009, Ping was a Business Administrator at University of … [Read more...]