The Role of Trust in Rankings

Trust is one of the factors in web rankings that is the least understood. Partly this is because the simplicity of the days when Google's PageRank algorithm was all you needed to know are long gone. Now there are many other factors that enter into ranking, with the 2 major new ones being relevance and trust. One of the first ways … [Read more...]

Offline Relationships and Link Building

There are scores of online marketing techniques that are effective in building relationships that can lead to links to your site, but there is no reason to stop there. Do the major influencers in your space speak at conferences? Then go to it, and introduce yourself. This can include not only bloggers, but other people influential … [Read more...]

Link Building Research Tip

One of the things that is critical in doing link building work is developing tricks for finding the right contact info. Here is the scenario: You have backlinked your competitor You have identified the high value pages that link to them You now need to figure out how to contact that site and get a link to yours You visit the page … [Read more...]

Alex Chudnovsky Interviewed by Eric Enge

Picture of Alex Chudnovsky

Alex Chudnovsky is the founder and managing director of Majestic-12, a UK based firm that specializes in cross-platform .NET/C# development of scalable high-performance data analysis applications with primary focus on creation of the World Wide Web search engine. Majestic also uses the trade name Majestic SEO which publishes a … [Read more...]

Latest Interview: Alex Chudnovsky

I recently did an interview with Alex Chudnovsky of Majestic SEO. After my recent interview with Rand Fishkin about Linkscape Alex contacted me to discuss his backlinking tool. Majestic SEO offers a competing tool to Linkscape, and therefore it made for an interesting discussion. It looks like this market is heating up! … [Read more...]

Eric Ward Interviewed by Eric Enge

Picture of Eric Ward

Eric Ward founded the Web's first link building and web promotion services, called NetPOST and URLwire, in 1994. Today Eric offers those services as well as training and private consulting to help companies learn how to generate links, publicity and online buzz for their Web content. Eric has developed content linking strategies for … [Read more...]

Cost Per Link Is A Bad Metric

Talk about bad metrics, cost per link is one of the worst. Let’s talk about why, but first, I am going to outline how it comes up. Typically what happens is that an SEO is performing work on behalf of a client, or the company they work for. They are diligently adding the links. Then the person managinf the SEO does a calculation, … [Read more...]