Detecting Link Spam

If you have an interest in researching spam by other sites, and quantifying it, there are a few things you can do. One of these is to dump out a spreadsheet of all a site's backlinks using a tool like Linkscape or Link Diagnosis. Then you can analyze the links. This can be a painful process, but here are a couple of tips on how to … [Read more...]

Latest Interviews: Bill Tancer, Debra Mastaler, David Szetela

Want an inside look at how a competitive intelligence tool can help you improve your search and web site performance? This is exactly what we cover in my interview with Bill Tancer. We cover this and more in our discussion of his hit book Click. Check it out (the interview and the book). I also have two recent podcasts I have … [Read more...]

Link Algorithm Changes

Long ago and far away, I wrote a post about the Problems with Anchor Text as a Ranking Signal (well OK, it was about a year ago). In that post I wrote: The weighting of anchor text is one of the biggest factors that drives the paid links business. When you pay somebody for a link, you naturally expect that you will be able to … [Read more...]

Link Juice is a Finite Resource

Link Juice, which I shall use to refer to the combined weighting of link relevance, importance, and anchor text is a finite resource. A given web site has a finite amount of this asset, and then must decide how to allocate it. To refine this statement a little bit, you can think of a site as having internal link juice (from its own … [Read more...]

Risk Management: Transitioning Away From Paid Links

It's well known that we do not buy links when we do link building for our clients. However, there are many times when we take on a client that has been buying links for some time, and they want to transition away from buying links. So should they stop cold turkey? We usually advise that they don't stop cold turkey. Google has an … [Read more...]

Digging Deeper for Contact Info

Eric Ward put a post up on Search Engine Land called: The Link Building Kiss of Death. In this post Eric talks about the types of email addresses which are just poor ones to use when emailing someone with information about your site (a request of a link). Some of the examples provided by Eric … [Read more...]

Using SEO to Generate Assets

For me, SEO is about asset creation. Whenever we work with a client site, we treat it like an asset. In short, the site is never treated as an item that we could potentially throw away. Once you start thinking this way, you become risk averse. But that is not the only thing that happens. You begin thinking about who the leaders … [Read more...]