Why Should Web Publishers Consider Mobile Apps? – Here’s Why with Mark & Eric

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More and more people are using smart mobile devices. That means an increasing amount of people will be accessing content on mobile apps.In this episode of Here’s Why, Mark & Eric rundown the fascinating insights of Google’s Webmaster Trends Analyst Mariya Moeva. Mariya told us the benefits that mobile apps can bring for a … [Read more...]

Your Mobile App Questions Answered With Google’s Mariya Moeva

Mobile and Mobile Apps: A Trend You Can't Ignore

Recently I had a chance to chat with Mariya Moeva, Webmaster Trends Analyst at Google, about the trends Google is seeing that impact the growing importance of mobile apps. (Find out more about Mariya at the end of the interview.) Also, Mariya has provided a handy form for you to ask her questions about mobile apps directly.Eric Enge … [Read more...]

Mobilegeddon: Nearly 50% of Non-Mobile Friendly URLs Dropped in Rank

Non-Mobile Friendly URLs Losses Were Deep

In this study, we look at the impact of the so called "Mobilegeddon" update. This update was viewed as being a potentially very large update. At SMX Munich, Google's Zineb Ait Bahajji was quoted as saying that its impact would be larger than Panda or Penguin. In addition, at SMX Advanced, yesterday, June 2nd, Google's Gary Illyes … [Read more...]

Google’s Gary Illyes Discusses Mobile as a Ranking Factor

Mobile Friendly Sites Get a Rankings Boost

Google's Gary Illyes recently was gracious enough to answer questions about the new "Mobile Friendly" ranking factor, as well as other SEO related topics. Eric Enge, Question 1: This Search Engine Land article provides a lot of information on what it takes to earn "mobile friendly" status with Google. The article lists these 4 … [Read more...]

Mobile SEO with Google’s Pierre Far

Google's Pierre Far on Mobile SEO

Pierre Far is one of Google's experts on the mobile web. He was gracious enough to answer some questions on how online publishers can prepare for an increasingly-mobile web. We have all seen that the use of mobile is exploding. Yet publishers have been slow to fully optimize their sites for this new web experience. One thing Pierre … [Read more...]

Mobile Integration with comScore's Diran Hafiz

Smart Tablets

Key Points The adoption rate of mobile devices is off the charts. There are about 120 million smart phone devices in the United States and between 40 to 45 million tablets. The Television and Video Game industries are offering increasing amounts of supplemental content optimized for mobile devices broadly to encourage … [Read more...]

Two Exercises for a Simple, Real-Life Mobile SEO Audit

Mercedes Mobile Site Indexing

Mercedes made headlines recently with their revamped mobile site. The good news is that they were able to increase mobile traffic 85% year to date, and 170% over last year. The bad news is that when I looked at their revamped site it was evident that they didn’t account for SEO as part of the redesign, and could have driven mobile … [Read more...]