Latest Interview: AdGooroo’s Rich Stokes

Last week I had the pleasure of speaking with Rich Stokes about best practices for PPC campaign setup and management. The interview resulted after I had a chance to read his excellent book: Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords. This is not a focus on the basics of PPC, but … [Read more...]

Bid Management Has a Long Way to Go

I have written about Bid Management many times, and am a big fan of what it can do to help scale a PPC campaign. However, a bad bid management system can trap or limit your campaign. Portfolio based bid management is a must. Basically, what this is, is a method for dealing with individual keywords that do not present enough data … [Read more...]

Latest Interview: Kevin Lee

Recently I have the chance to speak with Kevin Lee, Co-Founder & Executive Chairman of Did-It. We spoke about the SEM industry in the past year, the future of it, as well as the types of tools to use to get the best results for your campaigns. Please feel free to comment on the interview below. … [Read more...]

Eric Enge and Kevin Lee discuss Pay Per Click Marketing

Picture of Kevin Lee

Kevin Lee Didit Co-Founder & Executive Chairman, has been an acknowledged Search Engine Marketing expert since 1995. Kevin's years of SEM expertise provide the foundation for Didit's proprietary Maestro search campaign technology. Didit's unparalleled results and client growth have earned Didit recognition not only among … [Read more...]

Microsoft Blocking Ads Targeted at Hispanics?

I received an interesting tip from the folks at QuieroLatino.com, a Latin dating site. According to this post on their site Microsoft AdCenter won't accept Spanish ads or ads that go to pages with Spanish on them. To clarify this a bit further, the issue appears to be with running these types of campaigns in the US itself. Here is … [Read more...]

Integrating Display and PPC Advertising

This week I went in a new direction in the By The Numbers Column on Search Engine Watch. The column is called How to Integrate Display and PPC Advertising. I worked with Dustin Engel of Range Online Media on this one. It looks at how you can operate your display advertising and PPC campaigns in cycles to optimize your total … [Read more...]

A Look at Bid Management Look Back

This week's By The Numbers column on Search Engine Watch takes a look at Bid Management Look Back. With the help of Marin Software, I take a look at the issues and the solutions. Check the article out, as it provides a look under the covers of why modern day bid management is hard to do. … [Read more...]