New Site Promotion: PPC or SEO First?

SEO or SEM First?Whenever we start up with a new client, one of the first questions that often comes up is whether or not we should focus on Search Engine Marketing (SEM) or Search Engine Optimization first. Lisa Barone discusses this point in her recent post about What Comes First: PPC or SEO?. As part of her post, she reviews a … [Read more...]