Does Social Media Affect SEO? Matt Cutts Answers

Does Google Use Facebook & Twitter as Ranking Signals? Matt Cutts Answers!

Post updated September 1, 2015 (originally published January 23, 2014)How far along is Google from using social media signals as ranking factors? Can Google use engagement and follower metrics from Twitter and Facebook to evaluate the authority of an individual?To me, the answers to those questions were the buried headlines in a … [Read more...]

How to Structure Your Data – Hardcore Marketing

hc-mkt-thumb

In this episode of Hardcore Marketing (formerly known as Hardcore SEO) Stone Temple Consulting's Director of Technical SEO Mats Tolander discusses Schema and Structured data. Implementing both are crucial to a sound marketing strategy. As intelligent as search engines are, they only know what information they’re looking at if you … [Read more...]

Why Should You Not Fear Linking Out? – Here’s Why with Mark & Eric

hw-31-thumb

With Google’s crackdown on link spam, many sites have become fearful of linking to any external content. Too many people were succumbing to the temptation to try to game their link profiles to artificially appear more authoritative than they should be. So Google had to do something to clean that up. The unfortunate side effect of … [Read more...]

Post Google-Twitter Launch: How is Google Indexing Twitter Today?

Google Now Can Access All of Twitter. What Is the Impact on Google Search?

Back on February 4th, 2015, the news broke on a new deal between Google and Twitter, and on May 19th the the new deal went live. Back on February 10, 2015, we took a snapshot of how Google was indexing tweets before the deal went into effect. Today, we are releasing data on how Google is currently indexing tweets, now that the deal … [Read more...]

Your Mobile App Questions Answered With Google’s Mariya Moeva

Mobile and Mobile Apps: A Trend You Can't Ignore

Recently I had a chance to chat with Mariya Moeva, Webmaster Trends Analyst at Google, about the trends Google is seeing that impact the growing importance of mobile apps. (Find out more about Mariya at the end of the interview.) Also, Mariya has provided a handy form for you to ask her questions about mobile apps directly.Eric Enge … [Read more...]

Why is Building Your Brand an SEO Strategy? – Here’s Why with Mark & Eric

hw-26-thumb

While ranking high in Google’s result pages will always bring value to your business, sometimes the reputation of the brand matters more to a consumer than only its search result rank. In this episode of Here’s Why, Mark & Eric explain why big brands should focus just as much on brand building as they do on their search engine … [Read more...]

Mobilegeddon: Nearly 50% of Non-Mobile Friendly URLs Dropped in Rank

Non-Mobile Friendly URLs Losses Were Deep

In this study, we look at the impact of the so called "Mobilegeddon" update. This update was viewed as being a potentially very large update. At SMX Munich, Google's Zineb Ait Bahajji was quoted as saying that its impact would be larger than Panda or Penguin. In addition, at SMX Advanced, yesterday, June 2nd, Google's Gary Illyes … [Read more...]