Can a Google Answer Box Drive Significant Site Traffic?

Can Google Answer Boxes Drive Site Traffic?

Webmasters seem very torn about the ever-increasing encroachment of Google Answer Boxes into the search results pages. An Answer Box (AKA "Direct Answer" or "Rich Answer") is a feature of Google search which displays a direct answer to a query for information in a box at the top of the results, without necessarily requiring a click … [Read more...]

Initial Query Processing by a Search Engine with Bing’s Andy McGovern

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  One fascinating area of search is the process by which search engines break down the content of a search query and figure out how to process it. In my search to learn about this I was given the opportunity to chat with Bing's Andy McGovern about how they looked at this challenge. The following Q&A captures the bulk of … [Read more...]

How Does Google Index Tweets Today? How the New Twitter Deal Will Impact SEO

How Does Google Index Tweets

Late on Wednesday evening (February 4th, 2015), Bloomberg broke the news of a new deal between Google and Twitter. The following day Search Engine Land's Danny Sullivan put together an FAQ on what the deal is about. These articles are definitely worth a read.In this post we will show you which tweets Google places the most value on, … [Read more...]

Tweeting a Link to a Page Might Get it Indexed

Study shows tweeting a link can get a page indexed by Google

As a part of the IMEC Labs Test Group, we have been running some tests to see whether or not tweeting a link to a page that is otherwise invisible to Google can cause it to be crawled and indexed. The short story is this is: Yes, it might. [Tweet This!] In our two test samples, one of the pages did get crawled and indexed, and the … [Read more...]

Why is SEO So Hard? – Here’s Why with Mark & Eric

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In this episode of Here's Why, Mark & Eric tackle the biggest obstacles of successfully implementing a sound SEO plan for your company’s overall marketing strategy. Your CTO will probably have different goals from your CFO, while you and your CMO might have different opinions on the best way to move forward. Knowing how to address … [Read more...]

Why Do SEO & Social Media Work Better Together? – Here’s Why with Mark & Eric

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In this episode of Here's Why, Mark & Eric discuss the benefits of SEO and Social Media working together. Search and social fall under the umbrella of digital marketing and should not be kept in separate silos. But too often, in larger organizations in particular, they each work by their own agenda. In this four minute video … [Read more...]

Why are People Afraid to Link Build? – Here’s Why with Mark & Eric

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In this episode of Here's Why, Eric and Mark discuss the history of Link Building. A lot of people are afraid to do link building anymore, especially after Matt Cutts and Co. came down on it pretty hard as a marketing strategy. However, link building is more about brand building these days. When done correctly it is still a viable … [Read more...]