How Strong is HTTPS as a Ranking Factor?

Will HTTPS Tip the Scale in Your SEO Campaign?

On August 7th, 2014, Google announced that it was going to provide a rankings boost to sites setup with SSL over those that were not (HTTPS vs. HTTP). The above linked post makes it clear that "For now it's only a very lightweight signal", but how small? In today's post, I will share: Data from seoClarity that directly … [Read more...]

Voice App Answers Study: Google vs Siri vs Cortana (Infographic)

Voice Apps Question Answering Test Results

Which voice search app - Google, Siri, or Windows Cortana - is best at directly answering questions? We wanted to find out, so we prepared a set of over 3000 questions that could potentially generate a simple answer and asked them to all three apps. For complete test methodology and results, see our article The Great Knowledge Box … [Read more...]

The Great Knowledge Box Showdown: Google Now vs. Siri vs. Cortana

Great Knowledge Box Showdown: Google vs Siri vs Cortana

Google's Knowledge Graph has been the center of much attention lately. We have been hearing a lot about another concept called the Knowledge Vault as well. But just how extensive is Google's capability? And what about Siri and Bing/Cortana? How do they stack up? To find out, we loaded the Google App onto an iPhone (Google Now is part … [Read more...]

Google Author Authority in Search Gets Personal

Google AuthorAuthority GetsMore Personal

With the recent announcement by Google that they were bringing their three-year Google Authorship program to an end, many have been proclaiming two assumptions on social media and in blogs and blog comments: that this means both the death of author authority in search for Google and is another coffin nail in the Google+ … [Read more...]

Authorship Adoption Fail – Detailed Stats

One reason why Google Authorship failed: lack of adoption

  On August 28, 2014, Google's John Mueller announced the end of the Authorship markup program (also known as rel=author markup). In today's post I will: Show you data on how authorship data was used (or not) by 150 top media sites Outline why we think this contributed to Google's reasons for canceling the rel=author … [Read more...]

Google Plus Search Power: Personalized Punch for Your Target Market

The Google+Punch in Personalized Search

What if you could almost guarantee a first page search results to a highly targeted audience? With Google+, you can! I've collected hundreds of examples over the past two years of how Google+ content can show up in search, but the most powerful examples are always in personalized search. Since early 2012 Google has had as its … [Read more...]

Can Google Plus Posts Create Duplicate Content Problems?

Can Google Plus Posts Cause Duplicate Content Problems?

Few things human are more fascinating than identical twins. Think about how many creative works, from classical literature to pop culture, are about twins: The Prince & the Pauper, the myth of Castor & Pollux, the 1960s Patty Duke TV Show, The Parent Trap--the list goes on and on. When it comes to content on the web, … [Read more...]