Direct Measurement of Google Plus Impact on Search Rankings

Impact of Google Plus links on SEO measured

Many of you know that I have been working for a long time on a study to attempt to directly measure the impact of Google+ Shares on Google's search rankings. This study has attempted to measure "causation", not "correlation" - i.e. to see if we could prove some impact on rankings from Google+ shares. This article presents the results … [Read more...]

Is Search Still the Dominant Way People Use to Answer Questions?

breakdwon

Have you ever overheard a friend trying to remember that actor’s name from that one movie with the scary bad guy or a co-worker hopelessly wondering how to properly sauté spinach and you just want to say “Google it!” but it almost seems too obvious? While search engines provide instantaneous access to information, sometimes we yearn … [Read more...]

Link Building Is Not Illegal (or Inherently Bad) with Matt Cutts

Matt Cutts: Link Building Is NOT Illegal!

An interview with Matt Cutts, Google Distinguished Engineer, and head of the Google Webspam Team. Jump below the image to begin! Eric Enge: There are people who think link building is illegal now. Is link building illegal? Matt Cutts: No, link building is not illegal. Eric Enge: Really? Matt Cutts: It’s funny because there are … [Read more...]

Mobile SEO with Google’s Pierre Far

Google's Pierre Far on Mobile SEO

Pierre Far is one of Google's experts on the mobile web. He was gracious enough to answer some questions on how online publishers can prepare for an increasingly-mobile web. We have all seen that the use of mobile is exploding. Yet publishers have been slow to fully optimize their sites for this new web experience. One thing Pierre … [Read more...]

Going Viral not Required to Succeed – with YouTube’s Lane Shackleton

Lane Shackleton

Eric Enge had the opportunity to interview Lane Shackleton, a Google and YouTube Product Manager about best practices for succeeding on YouTube. Jump below the image for the Key Points and then complete interview transcript. Key Points Virality is not the only measurement of success. Producing consistent videos that garner … [Read more...]

Misuse of Big Data Can Cost You at the Cash Register

bounce-rate-by-search-query-type

The good folks at BloomReach shared some data with me recently. This data showed how "gift" oriented search queries differ from other types of queries. In the process of reviewing this I realized that it provides an excellent example of how drawing premature conclusions from data can cause you to make bad mistakes. As background … [Read more...]

Graph Search & Social Search With Bing's Stefan Weitz

social-search-hawaii

Key Points Initially when Bing launched social search, they wanted to carve out a distinct space for the social results. Later on it became clear that these worlds were blending together and it made less and less sense to keep them in a separate space. Bing is now indexing 30 times more data from Facebook than they had … [Read more...]