We've been tracking Twitter's integration into the Google search results since 2014, and today I'm publishing the fifth of our studies on the topic. The TL;DR of today's results is that Google's indexation of Twitter is at the lowest level ever. Read on for the details! For reference, ... Read More >
Mobile Voice Usage Trends 2018
The voice revolution is coming, and it's coming fast. It has the potential to drive huge changes in the market, including new winners and losers. Our new study shows how real people interact with devices via voice. See it here! ... Read More >
The Most Linked Content of 2017
What was the most-linked-to content marketing content on the web in 2017? Read on, and I'll provide an overview of the top pieces of content in 2017 to date, along with an analysis of what it means for your content marketing strategies. The analysis includes 1021 pieces of content, all of ... Read More >
How YouTube Videos Rank in Google
Just how powerful is YouTube when it comes to ranking in Google search? That's the question I'll seek to address in today's post. I'll do that by looking at the frequency of placement in the Google search results for two different types of queries, and then comparing those rankings against ... Read More >
Do Links Still Matter for SEO in 2017?
In today’s post, I’ll show you data from three different dates over the past year that illustrate why links remain a powerful ranking factor. I’ll also discuss in detail why Google still uses them, and why they are likely to remain a powerful ranking factor for some time to come. In July ... Read More >
Does Google Use Analytics Data to Discover new URLs for Crawling?
Recently we published data that suggests that Google does NOT use Chrome data to discover new URLs for crawling. That surprised a lot of people, because most assume that Google uses every possible source to find new content. Today, I'm publishing the results of a study that takes this ... Read More >
Ranking Videos on Google and YouTube: Study Shows How They Differ
Count on it: Google is going to optimize for the best combination of user experience/satisfaction (market share) and revenue on each of its platforms. What users expect on YouTube vs. Google Search is different. Stating that a bit more subtly, think of this as optimizing ... Read More >
Featured Snippets: New Insights, New Opportunities
Research reveals new insights into how featured snippets work This new study documents a never before made connection between featured snippets and regular snippets in the search results, as well as a new way to recognize when your site is competing for a featured snippet. I'm also ... Read More >
Rating the Smarts of the Digital Personal Assistants
On March 8, 2017, I published the results of our study to see which was smarter, the Google Assistant on Google Home or Alexa on the Amazon Echo. As it happens, we tested Bing’s Cortana, and Apple’s Siri all at the same time. We also tested Google search for reference purposes, since it’s ... Read More >
Mobile vs Desktop Usage: Mobile Grows But Desktop Still a Big Player
You may have heard a rumor that the mobile revolution is upon us, ;->, and it surely is, but just how far along have we come? In today's post, I'm going to share hardcore stats pulled from SimilarWeb that will help you get the complete picture. The assembled data shown here is based on ... Read More >
Does Google Use Chrome to Discover New URLs for Crawling?
Many people assume that Google leverages all of its vast information resources in every way possible. For example, the great majority of people who think about it probably assume that Google uses their Chrome browser as a data source, and in particular, that they use it to discover new ... Read More >
Google Home vs. Amazon Alexa Showdown: Which One is Smarter?
The arrival of the Amazon Echo in the U.S. on June 23, 2015 was notable because it was the first mass-market consumer-level device responding to voice control with general purpose functions, such as playing music. More recently on November 4, 2016, Google released a competing device known ... Read More >
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