Latest update April 4, 2019 — This is the latest edition of our study on the state of the mobile web. This update demonstrates the growth of the mobile web last year (2018) versus the desktop. I’ll also compare the latest data to usage levels in 2016 and 2017. The stats in this and our prior… Read More >
Does AMP Improve Rankings, Engagement, and Conversion?
Studies show that AMP drives more revenue and positive ROI. This includes prior analysis done by Stone Temple (now Perficient Digital) as shown in our canonical guide to AMP. In addition, a Forrester economic-impact study outlines how greater page-load speed increases conversions, traffic and pages per visit. There’s a lot of positive, individual-use cases for… Read More >
Links as a Ranking Factor – Still Going Strong
In our fourth study of the power of links for ranking, using data extracted in August 2018, we draw on the largest dataset yet: over 27,000 search queries. The big result: links remain a strongly correlated predicter of ranking. The complete study also provides comparisons based on the original 6000-query set and the updated 16,000 query set. In both cases the strong correlation holds. The current study also shows a strong link correlation for both commercial and informational queries, with the correlation for informational queries slightly stronger…. Read More >
Featured Snippet Study – October 2018
We’ve been tracking Google’s Featured Snippets in search for several years now. In this study we look at almost 1.5 million queries most likely to qualify for a Featured Snippet to see how the search feature has changed over time. Are Featured Snippet appearing in search more or less often? Are there significant differences between mobile and desktop? For the answers to these and more, click through to the study!… Read More >
Featured Snippets Resource Center
Featured Snippets in search have the potential to jump you above the number one organic result, and without link building or some of the other arduous tasks of traditional SEO. But that doesn’t mean they’re easy to get or keep! This resource center is your one-stop hub for everything you need to know about Featured… Read More >
Featured Snippet Churn Documented: What it Means for Your SEO Strategy
If you’re in the search industry, you’ve likely noticed featured snippets where the site used as the source of the information changes over time. It’s clear that Google is going through some type of optimization process designed to improve the overall results. In our latest study, we examine the general stability of Google’s featured snippet… Read More >
See Our 2018 Study of Mobile vs Desktop Usage
Latest update May 1, 2018 — This is the latest edition of our study on the state of the mobile web. In this study I’ll show you the level of usage of the mobile web last year (2017) as compared to desktop, and how 2017’s usage level compares to 2016. The stats in this and… Read More >
Read Our 2018 Digital Personal Assistants Study
In 2017 we asked nearly 5000 questions to several of the leading digital personal assistants to see which was best at answering simple, factual questions. Now in 2018 we’ve done it again, asking those questions to the following: Alexa Cortana Invoke Google Assistant on Google Home Google Assistant on a Smartphone Siri Find out how… Read More >
How Much Does Google Index Twitter in 2018?
We’ve been tracking Twitter’s integration into the Google search results since 2014, and today I’m publishing the fifth of our studies on the topic. The TL;DR of today’s results is that Google’s indexation of Twitter is at the lowest level ever. Read on for the details! For reference, here are links to the prior versions… Read More >
Mobile Voice Usage Trends 2018
How comfortable are real people with using voice commands with their devices? We wanted to know, so for the second year in a row we asked over 1,000 people how they use voice, when they use voice, and why. If you’re looking to get a snapshot of how voice is used by people today, then… Read More >
The Most Linked Content of 2017
What was the most-linked-to content marketing content on the web in 2017? Read on, and I’ll provide an overview of the top pieces of content in 2017 to date, along with an analysis of what it means for your content marketing strategies. The analysis includes 1021 pieces of content, all of which were shown to… Read More >
How YouTube Videos Rank in Google
Just how powerful is YouTube when it comes to ranking in Google search? That’s the question I’ll seek to address in today’s post. I’ll do that by looking at the frequency of placement in the Google search results for two different types of queries, and then comparing those rankings against how other videos rank. The… Read More >
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