If you’re in the search industry, you’ve likely noticed featured snippets where the site used as the source of the information changes over time. It’s clear that Google is going through some type of optimization process designed to improve the overall results. In our latest study, we examine the general stability of Google’s featured snippet… Read More >
See Our 2018 Study of Mobile vs Desktop Usage
For the second year in a row I pulled SimilarWeb data on mobile and desktop web traffic. My latest study shows how mobile has grown over the past year, as well as other comparisons such as time on site, bounce rate, pages viewed and more. See the complete study
Read Our 2018 Digital Personal Assistants Study
In 2017 we asked nearly 5000 questions to several of the leading digital personal assistants to see which was best at answering simple, factual questions. Now in 2018 we’ve done it again, asking those questions to the following: Alexa Cortana Invoke Google Assistant on Google Home Google Assistant on a Smartphone Siri Find out how… Read More >
How Much Does Google Index Twitter in 2018?
We’ve been tracking Twitter’s integration into the Google search results since 2014, and today I’m publishing the fifth of our studies on the topic. The TL;DR of today’s results is that Google’s indexation of Twitter is at the lowest level ever. Read on for the details! For reference, here are links to the prior versions… Read More >
Mobile Voice Usage Trends 2018
The voice revolution is coming, and it’s coming fast. It has the potential to drive huge changes in the market, including new winners and losers. Our new study shows how real people interact with devices via voice. See it here!
The Most Linked Content of 2017
What was the most-linked-to content marketing content on the web in 2017? Read on, and I’ll provide an overview of the top pieces of content in 2017 to date, along with an analysis of what it means for your content marketing strategies. The analysis includes 1021 pieces of content, all of which were shown to… Read More >
How YouTube Videos Rank in Google
Just how powerful is YouTube when it comes to ranking in Google search? That’s the question I’ll seek to address in today’s post. I’ll do that by looking at the frequency of placement in the Google search results for two different types of queries, and then comparing those rankings against how other videos rank. The… Read More >
Do Links Still Matter for SEO in 2017?
In today’s post, I’ll show you data from three different dates over the past year that illustrate why links remain a powerful ranking factor. I’ll also discuss in detail why Google still uses them, and why they are likely to remain a powerful ranking factor for some time to come. In July of 2016, we… Read More >
Does Google Use Analytics Data to Discover new URLs for Crawling?
Recently we published data that suggests that Google does NOT use Chrome data to discover new URLs for crawling. That surprised a lot of people, because most assume that Google uses every possible source to find new content. Today, I’m publishing the results of a study that takes this process one step further. In this… Read More >
Ranking Videos on Google and YouTube: Study Shows How They Differ
Count on it: Google is going to optimize for the best combination of user experience/satisfaction (market share) and revenue on each of its platforms. What users expect on YouTube vs. Google Search is different. Stating that a bit more subtly, think of this as optimizing their ongoing revenue over time. With that in mind,… Read More >
Featured Snippets: New Insights, New Opportunities
Research reveals new insights into how featured snippets work This new study documents a never before made connection between featured snippets and regular snippets in the search results, as well as a new way to recognize when your site is competing for a featured snippet. I’m also going to detail an advanced process for obtaining featured snippets…. Read More >
Rating the Smarts of the Digital Personal Assistants
On March 8, 2017, I published the results of our study to see which was smarter, the Google Assistant on Google Home or Alexa on the Amazon Echo. As it happens, we tested Bing’s Cortana, and Apple’s Siri all at the same time. We also tested Google search for reference purposes, since it’s historically been… Read More >
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