Why Google Answer Boxes Might Be Good for Your Site – Here’s Why with Mark & Eric

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For an increasing number of search queries, Google is giving an answer right at the top of search results. Some people call them Knowledge Boxes, some Rich Answers, and others know them as Direct Answers. On today’s episode of Here’s Why with Mark and Eric, Mark Traphagen will explain why even though Google answering questions … [Read more...]

Why are NoIndex Tags Not Always the Best Quick Fix? – Here’s Why with Mark & Eric

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When implemented tactically and properly, NoIndex tags can be a great boost for your site. But using them with a broad stroke on a massive scale can can create more problems than it solves. On today's episode of Here's Why, Mark and Eric explain why you must be disciplined with your NoIndex implementation. Links Mentioned: SEO … [Read more...]

Hardcore SEO – Customizing Content Pitches

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In this episode of Hardcore SEO, Stone Temple Consulting's Senior Marketing Consultant Doug Haslam outlines the best tactics and approaches for sending custom content pitches. In a few words: Be brief, be brilliant, and be gone! He is joined by our fearless CEO, Eric Enge. Full Transcript: Doug: I'm Doug Haslam, senior … [Read more...]

Where is Digital Marketing Headed in 2015? – Part 2- Here’s Why with Mark & Eric

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In the final installment of this 2-part edition of Here's Why, Eric gives Mark more predictions about where he thinks Google is headed in 2015. Specifically, they talk about Google's Knowledge Graph as it currently stands and the advances they believe will be made to it in the coming year. Eric also explains the methodology and brief … [Read more...]

Where is Digital Marketing Headed in 2015? – Part 1- Here’s Why with Mark & Eric

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In the first episode of this two part edition of Here's Why, Mark asks Eric for his industry predictions for the year 2015. Specifically, Eric reveals his thoughts on the changes that may come in terms of Google and social media. In light of the recent news that Twitter and Google are rebuilding their relationship, 2015 may prove to … [Read more...]

Why is SEO So Hard? – Here’s Why with Mark & Eric

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In this episode of Here's Why, Mark & Eric tackle the biggest obstacles of successfully implementing a sound SEO plan for your company’s overall marketing strategy. Your CTO will probably have different goals from your CFO, while you and your CMO might have different opinions on the best way to move forward. Knowing how to address … [Read more...]

Hardcore SEO – Brainstorming for Content Marketing

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In this episode of Hardcore SEO, Eric and Senior Marketing Consultant Kristina Ferrari-Barrett discuss the best ways to yield tons of great content marketing ideas during team brainstorms. Kristina breaks down her methods of Brain Libs and Speed Storming and how they can produce lots of great ideas in a short amount of … [Read more...]