Why Does Your Content Need to be Unique? – Here’s Why with Mark & Eric

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Today’s world of content marketing is becoming more and more crowded by the day. Big brands like Amazon and Yahoo are now content producers, as well as countless advertisers and marketers. So while the barrier of entry to content marketing is low, being able to stand out from the crowd becomes harder and harder every day. In this … [Read more...]

Why Do You Need to Humanize Your Business? – Here’s Why with Mark & Eric

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As the business world becomes more and more digital and impersonal, companies can really benefit from adding a touch of humanity to their transactions. Domino's Australia has been experimenting with personalizing their deliveries. In this episode of Here's Why, Mark & Eric discuss how your company can benefit from a simple dose of … [Read more...]

Why is Building Your Brand an SEO Strategy? – Here’s Why with Mark & Eric

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While ranking high in Google’s result pages will always bring value to your business, sometimes the reputation of the brand matters more to a consumer than only its search result rank. In this episode of Here’s Why, Mark & Eric explain why big brands should focus just as much on brand building as they do on their search engine … [Read more...]

Why is Collaborative Content So Powerful? – Here’s Why with Mark & Eric

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When two complimentary brands create content together, also known as “collaborative content,” the outcome can be mutually beneficial and goals can be reached that would not have been possible without working together. Big brands Playboy and Red Bull created some collaborative content recently with great success. One of the biggest … [Read more...]

Hardcore SEO – Creating Resonating Content

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In this episode of Hardcore SEO, Stone Temple Consulting's Senior Marketing Consultant Laura Ackerman discusses her tried and true methods of coming up with fresh content ideas for campaigns. Whenever you start out looking to create something new, try to ask yourself the question “what question isn’t being answered by the industry … [Read more...]

Why Should Your Personal Brand not be Your First Priority? – Here’s Why with Mark & Eric

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While your personal brand is important, it should not be your only focus, or even your first priority. Mark Traphagen had a lengthy conversation with Copyblogger’s Brian Clark recently, someone who most would say has a very strong personal brand. Brian explained that you have to put your audience first. Be their hero and your … [Read more...]

Why Google Answer Boxes Might Be Good for Your Site – Here’s Why with Mark & Eric

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For an increasing number of search queries, Google is giving an answer right at the top of search results. Some people call them Knowledge Boxes, some Rich Answers, and others know them as Direct Answers. On today’s episode of Here’s Why with Mark and Eric, Mark Traphagen will explain why even though Google answering questions … [Read more...]