Why Does Twitter Need SEO? – Here’s Why with Mark & Eric

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In this episode of Here's Why, Mark & Eric discuss Twitter and Google’s rocky past. The two companies used to have a tight relationship, but that came apart as times went on. As big a network as Twitter is, it’s not seeing the growth on new users that it would like. One method that they’ve employed to boost their numbers has been … [Read more...]

Shashi Seth, SVP Yahoo Search, Interviewed by Eric Enge

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Shashi is the senior vice president of Search products at Yahoo!, responsible for leading the company's efforts to invent a next-generation search experience. Shashi has deep expertise in the Internet and Search industries, having held leadership positions at Google, eBay and AOL. Prior to his role with Yahoo!, he was the senior … [Read more...]

Shashi Seth Discusses the Future of Search

Today I have the privilege of posting an interview with Shashi Seth, the Senior VP of Search Products for Yahoo! It was a fun interview for me, because the very first interview I ever did was with Shashi back on October 24, 2006. He was at Google at the time, and they had just launched their Custom Search Engines product line. The … [Read more...]

Yahoo’s Dennis Mortensen Interviewed by Eric Enge

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Dennis R. Mortensen is a pioneer and expert in the Analytics industry. He is an accredited Associate Web Analytics Instructor at the University of British Columbia, the Author of data driven insights with Yahoo! Web Analytics, and a frequent speaker on the subject of analytics and online marketing. Mortensen is an Entrepreneur and … [Read more...]

Latest Interview: Yahoo’s Dennis Mortensen – Comment Here

The interview for this week is with Yahoo!'s Dennis Mortensen. Now that IndexTools has been part of Yahoo! for more than a year, and the product is now called Yahoo! Web Analytics, I thought it would be great to catch up with Dennis again. One of the very cool things that now makes up the current product is integrated demographic … [Read more...]

Larry Cornett Interviewed by Eric Enge

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Dr. Larry Cornett is VP of the Yahoo Search consumer products division. In this capacity, he is primarily responsible for the Yahoo web search experience and heads up a multinational team of product managers, designers, and developers focused on creating a world-class search experience. Prior to this role, Dr. Cornett was a director … [Read more...]

Dennis Moretensen and Eric Enge talk about analytics, Yahoo! Web Analytics, and more

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Dennis R. Mortensen is a pioneer and expert in the Web Analytics industry, having working in the field of internet analysis and statistics since 1996. He is an accredited Associate Web Analytics Instructor - University of British Columbia and a frequent speaker on the subject of analytics and online marketing. He was the COO of … [Read more...]