Chris Baggott co-founded ExactTarget, the world’s leading Data-driven Email Service Provider, and Compendium Blogware, a company focused on helping corporations use blogs more effectively to obtain new customers from search engines. One of the things that stood out for me in this interview with Chris is his focus on the fact that people buy from people.
With so many new methods becoming available for marketing to broad audiences, Chris has instead focused on methods for personalized marketing, and is clearly a thought leader in this space. Want to get some ideas on personalized marketing? Check out the interview.