The Digital Marketing Excellence Show is now a podcast! Click Here to listen to the second episode!
The original DMEShow, now over 30 episodes in, is a weekly live Google+ Hangout On Air show where Stone Temple Consulting CEO Eric Enge interviews the top thought leaders and ground breakers in digital marketing.
And now it’s a podcast, so you can listen to each episode at your convenience, in your car, during your workout, wherever and whenever it suits you!
Going out of your way to be helpful and useful to people who may naver pay you a dime seems counter-intuitive to common-sense business practices. Yet that’s exactly what Jay Baer of Convince and Convert advocates in his book YOUtility: Why Smart Marketing Is About Help Not Hype. In that title he spells utility y-o-u-t-i-l-i-t-y. Jay asserts that Y-O-U gain the most marketing advantage when you become more useful and helpful to more people in your market than anyone else. On this episode of the Digital Marketing Excellence show, Eric Enge and guest co-host Mark Traphagen ask Jay Baer to explain the incredible marketing power of being useful.
This episode of the #DMEShow, Playing with Gasoline With Jay Baer, originally aired on May 22nd of 2014.