Location: Southeast, United States
Industry: Health Services
A recovery center came to Stone Temple as a new business seeking support to build and market their online presence and establish a solid foundation for future organic performance. As a business that delivers a service that is highly sensitive and deeply personal, they knew the online channel would be one of their most important touchpoints with potential clients. As such, they knew they had to build their online property, search presence, link profile, and reputation at the same time they were constructing their physical facility.
To help tackle this mission-critical initiative, they engaged Stone Temple to design and develop a new SEO fully optimized website, a content marketing strategy, and a social media strategy. We were up for the challenge!
Stone Temple informed the information architecture and managed the overall design and development of the look and feel of the new site. Simultaneously, Stone Temple developed, led and executed a holistic content marketing strategy to establish and raise the reputation and visibility of this new brand. Together with the client, over 100 pages were created for the site launch.
An aggressive post launch, on- and off-page content plan continues, creating about 16 high-quality and extremely relevant articles per month. Stone Temple also identified and created Accelerated Mobile Pages (AMP) to improve overall mobile performance and connect all devices and distribution platforms. A social strategy was implemented shortly after launch of the new site and after the opening of the physical facility.
As a result of the SEO on-page optimization, content marketing, and social media programs, the clients’ organic search traffic experienced a fast ramp up and has sustained a constant 10% month-over-month increase in traffic. These combined efforts helped increase the domain authority of the site from a DA of 0 in March 2016, to a DA of 35 in November 2017. In addition, due to Stone Temple’s content marketing plan, featured snippets pointing to their site have grown exponentially and monthly organic traffic visits have increased 455%, from 2,306 sessions in June 2016 to 16,641 in November 2017. The client has reported over 1,000% return on ROI attributable to SEO.