Location: Market: B2C
An independent insurance service company approached us for a strategy to increase their overall organic search volume, including improving their rank and awareness on the most relevant (and competitive) keywords associated with their core business. Their well-known and large competitors dominated the search results for keyword terms essential to their online business performance.
Stone Temple conducted an extensive backlink comparison analysis for the client and the top-ranking competitors utilizing the proprietary Backlink Profiler tool and Success by Design process. These analyses provided information on the keyword opportunities, used as the basis of the content marketing strategy.
Stone Temple designed and executed a content marketing program that focused on two important head terms identified as within striking distance. The strategy included the development of on-site content and the development and strategic placement of off-site content onto highly relevant, high-authority third-party sites.
As a result, the client’s organic search traffic increased 40% year-over-year.