We took the State of Search audience “Back to the Future” to emphasize how devices like Google Home are already changing the way people search. As “Marty,” I was worried about some things I’d seen in the future, but Eric “Doc” Enge told me I should instead focus on how the “future is now.” Then, shucking our costumes and becoming just good ol’ Mark and Eric again, we explained why marketers need to be planning for “Life Beyond the Browser.” By the way, the topic was chosen from among five possibilities by the vote of conference attendees, so Eric and I had only a few hours to prepare for what they chose!
Our thanks to the fantastic State of Search conference team for giving us the opportunity to present Here’s Why Live. You can watch more episodes of Here’s Why here.
About Here’s Why: With over 270,000 views on YouTube, Here’s Why is one of the most popular digital marketing video series on the web. Every Monday Mark and Eric from Stone Temple explore “the why behind the what” of a digital marketing topic with folksy humor and deep insight. Each video starts and ends with a funny skit related to the topic. You never know what will happen next: one week the guys are on the bridge of the Starship Enterprise and the next they might be in dresses and wigs! But soon they are digging into the topic for the week, and the learning begins. These 5-6 minute videos cover SEO, content marketing, social media and more.