Since people realized that there was money to be made in the business of Search Engine Optimization, many have self-proclaimed that they are experts or “gurus.” Some indeed have legitimate claims and practice white hat SEO, but just as many or more don’t.
In this episode of Here’s Why, Mark & Eric will explain what to look for and how to spot these false experts.
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Mark: Are you the SEO guru for whom I have sought far and wide?
Eric: I am, but you are interrupting my meditation, Grasshopper!
Mark: A thousand pardons, O Wise One! Carry on, please!
Eric: Goooogle Gooogle. Ok I’m done! What knowledge do you seek, Centipede?
Mark: Oh Font of Search Engine Sagacity, my question is simple: How should I canonicalize the facets on the paginated pages in my online store?
Eric: Oh. Um, your question is a deep one, my little pollywog, and requires much wisdom. For just forty-nine ninety-five I get you to number one on Google for six competitive keywords! Credit cards accepted!
Mark: Oh, uh, gee, really? That’s it?
Don’t get trapped by so-called SEOs posing as search engine optimization gurus. In this episode Eric Enge and I will tell you how to recognize false SEO experts, so you won’t get fleeced!
Mark: Today we’re going to share four signs that a self-proclaimed SEO expert probably isn’t an expert at all.
Eric: And stay tuned to the end where we’ll share with you a link to Mark’s post that will give you eight more signs to look out for. Mark, why don’t you share the first sign?
Mark: Happy to, Eric.
Sign number one is if it’s too good to be true, it probably isn’t true. That’s what you heard from the SEO guru in our opening. If the SEO promises amazing results in no time at all, it probably isn’t going to happen.
Eric: Right, Mark. Real SEO takes time. If it’s done right, you can be assured there will be positive results, but promising specific ranking for particular keywords is simply not possible. A reputable SEO is working for the client’s long term success, not pie-in-the-sky short term hits.
Mark: What’s sign number two, Eric?
Eric: If your SEO refuses to disclose exactly what they are doing and by what tactics, be very afraid.
Mark: You need to know, and have a right to know, things like where they are trying to build links, and how, or what sites they are trying to post your content on. Your business’s reputation is on the line. Sign number 3 that you should run, not walk, away from an SEO is if you can’t understand his or her explanations. They should be able to relate to you what they are doing and why in terms you could understand.
Eric: A worthwhile SEO will act as an educator to you as much as they are a practitioner. If you hear, “Don’t worry about what we’re doing; you wouldn’t understand,” that’s time to cut ties in a hurry. Our final sign of an SEO expert who isn’t an expert at all is someone who treats SEO as if it works in a vacuum. That is, you never hear them talking to you about things like PR, promotion, branding, usability, and design.
Mark: SEO just can’t be effective for long term business growth these days unless it is integrated into a holistic marketing approach. Today more than ever, SEO is a part of marketing, and can’t be divorced from it.
Eric: Mark and I hope you’ve benefited from these four signs of non-expert SEOs. At Stone Temple Consulting we’ve developed a list of twelve such signs, and Mark has published an article detailing all twelve of them. Visit the URL on your screen or in the episode notes to see it.
Mark: And as always, we thank you for watching and sharing our Here’s Why digital marketing videos. Watch for a new one every Monday. To see past episodes and subscribe to get new ones, subscribe to our YouTube channel, or visit our archive page at the address on your screen now.
Eric: Until next Monday, this is Eric Enge and Mark Traphagen saying, thanks for watching!