Here’s Why is a video series dedicated to answering the questions you never knew to ask. Eric and Mark cover a broad range of digital marketing topics from social media to analytics, penalty recovery and content marketing, and everything in-between. You can catch a brand new episode of Here’s Why every Monday morning here or directly on Our YouTube Page
If you haven’t watched these videos, you’re missing out, for they are a great way of learning some very important nuances of digital marketing, while being entertained in the process. I am not kidding: I pick up three to five nuggets I can immediately put to use in my work from every episode. – Ronell Smith, Content & Digital Marketing Strategist
If you didn’t get a chance to catch our latest episode learn how to build a “flow” that results in social media that connects with your audience. Watch this episode of Here’s Why and find out!
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We put out a new episode of Here’s Why every Monday. Check out all of our past episodes below!
Usually using two different tools to do one job is not a good idea. But in this episode of Here’s Why, we’re going to show you why we use two different ways of doing social media to get more bang for our buck…Watch the video
One of the ongoing debates among digital marketers is over whether brand identity or customer understanding is more important in forming a digital marketing strategy. Proponents of the former say… Watch the video
If your business is using online marketing, you need staff who are well-informed on all aspects of SEO. In this episode of Here’s Why, Eric and Mark explain why you need an organized SEO learning program, and help get you started on setting one up…Watch the video
Let’s face it. It’s getting harder and harder to get the attention for your content. People have a lot of choices, limited time, and they’re tired and weary of the same old same old.But there’s good news: It is still possible to produce content that earns and keeps the attention of your key audience. In this episode of Here’s Why,…Watch the video
When Google started scraping answers from web pages and displaying them directly on the search results page for relevant queries, webmasters panicked. “Google is stealing our traffic!” they complained… Watch the video
Machine learning is the next great computer revolution, one that is already here. We don’t have to wait for the future; Google has been using machine learning to solve many complex search-related problems for years, and the applications keep growing, including last year’s announcement of the addition of RankBrain to the search algorithm…. Watch the video
Since people realized that there was money to made in the business of Search Engine Optimization, many have self-proclaimed that they are experts or… Watch the video
Here’s Why is a series dedicated to bringing you the most current and relevant developments in the world of digital marketing. For 52 episodes, Mark and… Watch the video
It has been quite the journey over our past 49 episodes of Here’s Why. We could not be happier to bring you a special, 50th edition episode. Mark and Eric look… Watch the video
The amount of effort you put into a published piece of content does not always correlate to the amount of social shares it ends up getting. It can get frustrating; you put a lot… Watch the video
Are your pitches to guest post on publishing sites falling flat? Are you trying many different approaches with the same, negative results? Have no fear! Eric and… Watch the video
Forming strong relationships with influencers can become the backbone of an effective content marketing plan. However, while you might find yourself trying… Watch the video
In this study we set out to see just how well some of the world’s top e-commerce sites use SEO tags and robots.txt to manage their faceted navigation… Watch the video
Creating a sound guest posting strategy is crucial to any content marketing or SEO plan. However, guest posting… Watch the video
The term “Millennial” has both positive and negative connotations. Whatever your feelings towards them are, you… Watch the video