Today I am releasing an interview that I did with ex-Googler Adam Lewis. Adam worked in a variety of roles within Google, including as an optimization specialist on the AdWords team. Suffice it to say, he knows his stuff!
The interview covered a wide range of opportunities for advertisers, including:
- The “see search terms” feature in AdWords.
- Negative Matching
- AdWords filters
- Conversion Optimizer
- Mobile ads
- Local Business ads
- Doubleclick Ad Planner
- Google Insights for search
- Google’s recently released broad match modifier
Lots of good information, so check it out!