Interview with Seth Godin

A little over a week ago, I caught up with Seth Godin to talk about the great success of Squidoo. As you might expect, the conversation included a lot of discussion about what makes the web great, and strategies and tactics for making something go viral.

Much of Seth’s focus with Squidoo was just that – to make it go viral. At the heart of making something viral is providing a participant with a reason for telling others. We are not talking about compensation here. We are talking about things like pride of authorship, getting their name widely recognized, etc.

Squidoo is successful because each Lens is designed to be an expert’s view for a given topic area of the web. People create lenses about topics they are passionate about, and then they want other people to see it. Some of these people are passionate about a topic too, so they create another lens, and so forth.

Layer on top of that they can automatically route their revenue share (yes there is a 50-50 revenue share) to the charity of their choice, and now you get some interesting dynamics. The charity organizations get in the game, and start promoting Squidoo to their members.

It’s a great story. Check it out.


  1. says

    The other success of Squidoo is that it really boosts your Google rankings. It may be that in time it will change but for now it does wonders. I have 5 lenses but I find I really just work on one – Don’t Eat the Steak. Some of the others are tests to see if I could get something going and the rest are “staked out” so that no one else can take them when I want them later.

    One thing that seems hard to maintain is a high ranking. You really have to have a consistent visit rate to keep a high ranking. They drop very quickly if you do not update frequently, have people vote, leave comments, and email it.

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