Knowing the right keywords to target is at the heart of SEO effectiveness. Keywords are the essential meeting point between a searcher’s query and your website. Before you can begin any serious effort at improving your search rankings and traffic, you must know which keywords are most important for you to target and which ones will make the biggest difference to your business goals.
Your keywords set the direction for the content you need to create to attract the right visitors (and prospective customers) to your site. So getting your keywords right is not only essential to good SEO, it’s imperative for meeting your business goals.
How Stone Temple Can Help
SEO is part of Stone Temple’s DNA, so keyword research comes as second nature. By getting to know your company, industry, competitors, and most importantly, your potential customers, we are able to identify the optimum keywords for your site.
Typically, keyword research is used as a major input into other marketing processes, such as SEO Audits, Content Marketing and others. At Stone Temple we often use it to develop a custom-integrated digital marketing program for our clients.
Our Keyword Research Services will:
- Analyze the effectiveness of your current keywords.
- Evaluate successful competitor keywords using our proprietary Backlink Profiler.
- Determine the keywords you should be targeting for your business goals.
- Prioritize your keywords to maximize your chances for success.
- Monitor the performance of your keywords, recommending new opportunities.
Contact us now to learn more about how Stone Temple’s on-page Keyword Research support services can take your SEO to the next level.