Paid search advertising is complex and tricky. So, leave your SEO skills at the door because this is a whole new ballgame. Larry Kim of Wordstream is one of the foremost experts in the world of pay-per-click. Nothing he does for his clients is by guesswork; he is extremely data driven. If you’ve ever seen one of his famous conference talks, you know he can share more useful PPC tips in one hour than most so-called experts can learn in a lifetime. Today’s show is no exception, so get out your notepad and sharpen your pencil.
This episode of the #DMEShow, Paid Search: Mastery of Strategy and Execution, originally aired on July 17th, 2014.
For a full list of all past DMEShows, check out our Archive Page.