Latest Interview: AdGooroo’s Rich Stokes

Last week I had the pleasure of speaking with Rich Stokes about best practices for PPC campaign setup and management. The interview resulted after I had a chance to read his excellent book: Mastering Search Advertising – How the Top 3% of Search Advertisers Dominate Google AdWords.

This is not a focus on the basics of PPC, but rather the tricks and techniques that differentiate the most successful advertisers from the rest of the pack. Let us all know what you think about it below.

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