This week I get to post an interview with well known Googler John Mueller. John works in the Google Zurich office and has a lot of insight into the inner workings of the Google algorithms as well as their webmaster guidelines and policies.
Our interview was laser focused on the issue of cloaking, as well as First Click Free. We discuss many different aspects of cloaking, such as:
- Replace bad URLs (with session IDs and superflous URLs) with SE friendly URLS.
- Multivariate testing
- Rendering content within a graphic to a search engine in text, including sIFR.
- Language/country/region cloaking
- Serving up different content based on cookies.
Check it out!