Latest Interview: John Mueller – Comment Here

This week I get to post an interview with well known Googler John Mueller. John works in the Google Zurich office and has a lot of insight into the inner workings of the Google algorithms as well as their webmaster guidelines and policies.

Our interview was laser focused on the issue of cloaking, as well as First Click Free. We discuss many different aspects of cloaking, such as:

  • Replace bad URLs (with session IDs and superflous URLs) with SE friendly URLS.
  • Multivariate testing
  • Rendering content within a graphic to a search engine in text, including sIFR.
  • Fix up complex javascript/coding, or Flash messes, including SWFObject.
  • Language/country/region cloaking
  • Serving up different content based on cookies.

Check it out!


  1. says

    What happens to all those Wavers that think [a]Getting Links = SEO[/a] when that majority of the Google algo is devalued in many ways? Wavers built their fortunes on “links=seo”. When that goes away, the Wavers have zero to hold on to.

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