Latest Interview: Seth Godin

With SES Chicago coming up I asked Seth Godin if we could chat about his new book, which is also the topic of his keynote at SES. The interview was entertaining as always, including a discussion with Seth about his opinions on SEO.

Check out the interview, and feel free to comment below if you want to discuss it.


  1. says

    Hi Eric,

    First off I am a new reader of your blog and the moment I saw Stone Temple Consulting – I thought Stone Temple Pilots and I was like “Right ON!” Now I am not saying that is why you named your consulting firm that name – it is just it automatically became super cool without reading a single word.

    O.K. now onto a real comment – Thanks for posting this interview and conducting it in the first place. You did a great job of walking through the ideas and presenting them to us all. I also really liked your perspective – well a joint perspective on SEO and how it is about keeping your head down and being an active member of a community and if you keep your nose clean you get rewarded. At first it seems like there is a way to game it but the more time you spend trying to figure out a white or black hat way of gaming it the more you come to the conclusion – “What the hell am I doing this for?” – there are so many better ways to legitimately build rank by just getting involved that is seems almost futile to put any kind of hat on.

    I was wondering if you think the days of Black, Gray or White hat SEO are numbered?



  2. Eric Enge says

    Hello Eric! Thanks for the positive feedback.

    I do think that SEO will start to look more and more like “web marketing”. There remains a place for good technical SEO (which I define as dealing with on page and on site factors), and we regularly seem to be able to more than double a web sites traffic through this type of work.

    But, as the industry matures, we are going to see an increasing focus on content quality, and on smart promotional campaigns (that will include link building). It may not be the search engines that drive this – it could well be the increasing power of the social web.

    If you build a crappy site, people will call you out for it, and being called out (if the claims are accurate and can be substantiated) will hurt your business.

    Spammy sites will continue to exist, but their niche of the market will come under increasing pressure from the web audience itself.

  3. says

    Thanks so much for this insightful interview with Seth Godin. I am a big fan of his blog and this explanation of the meatball sundae concept really helped me ‘get’ his new book project. High quality content!

  4. says

    Thank you for the thorough interview. I read it at the recommendation of a banking customer in Cleveland. As the author referred to some of the current applications of web 2.0 techniques, I recalled a recent comment by the chief architect of second life when asked if these virtual worlds would evolve into something useful for the enterprise. He replied that when given something new, people tend to first ask what the new thing reminds them of, which may explain how traditional marketing views the newer tools of collaboration and community building. It will take them a while to figure out that we’ve leaped from dozens of markets comprising millions of customers to millions of markets comprising perhaps only dozens of customers. Best for continued success, cperrien/ibm

Leave a Reply

Your email address will not be published. Required fields are marked *